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Avery Dennison® Expands 2015 “Wrap Like A King” Challenge

Tuesday, June 09, 2015

Press release from the issuing company

Mentor, Ohio – Avery Dennison Graphics Solutions announced today that the 2015 “Wrap Like a King” Challenge will be expanded to include vehicle wrap installers from Europe in addition to the United States and Canada. Installers from 48 countries around the globe will compete to be named the 2015 “King of the Wrap World.” 

“‘Wrap Like a King’ has been highly competitive among installers in the United States over the last two years, and we’re excited to open the contest to our customers throughout Europe in 2015,” said Eric Ide, marketing director, wraps, Avery Dennison Graphics Solutions. “A global competition will take the contest to a new level and show the world what can be achieved with vinyl wraps.”

The Challenge opens on July 1, 2015, with car wrap installers invited to enter a vehicle wrap project using Avery Dennison Supreme Wrapping Film™ or digital Supercast films,  in seven different geographic regions in the United States, Canada and Europe. A panel of judges made up of industry experts will name seven regional winners, with one named the overall best in show and crowned the “King of the Wrap World.”

“The Wrap Like a King Challenge pushed us to create a unique wrap using multiple Avery Dennison® Supreme Wrapping Films, Digital Supercast Films and overlaminates,” said Bruno Dede from Metro Signs, Inc. / Metro Wrapz, and the 2014 Judges’ Choice Award grand prize winner. “The Challenge is a great opportunity to push the envelope of vehicle wrap designs and showcase wrap installation skills.” 

The “King of the Wrap World” will receive a grand prize package worth almost $5,000 and the regional winners will receive a package worth $3,500. Both prize packages include a trip to the 2015 SEMA Show in Las Vegas where the 2015 “King of the Wrap World” will be announced. The prize packs also include a 2016 Avery Dennison wrap class, personalized Wrap Like a King swag, a variety of promotional and marketing tools for their shop and exposure on Avery Dennison’s Instagram, Facebook® page and website.

Installers and fans are encouraged to use #WrapLikeAKing on Instagram to enter to win the fan prize package. It includes an Avery Dennison Wrap Like a King swag bag that contains Avery Dennison t-shirts, retail and restaurant gift cards, and signed merchandise from West Coast Customs.

Visit www.wraplikeaking.com for official rules and to sign up for contest updates. Submissions will be accepted and official contest rules and regulations, judges and prize information will be available on July 1, 2015.


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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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