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Grafica Eskenazi Selects Aleyant Pressero for Web-to-Print

Tuesday, June 02, 2015

Press release from the issuing company

Positions company for B2B/B2C growth, expanded geographic footprint, improved productivity and profitability

Wheaton IL - Aleyant, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, today announced that Brazil-based Grafica Eskenazi has chosen Aleyant Pressero as its web-to-print interface. The company has been in business for 50 years and operates out of a 9,500 square meter facility with about 200 employees.

“We are an offset shop,” says Camila Eskenazi, Marketing Director of Grafica Eskenazi. “We are primarily producing business cards, flyers, folders, posters, books, catalogs and magazines and have traditionally supported mid-sized to large companies. Many of the customers buying our products are now looking for shorter runs, and with the ability to place the orders through Pressero, we have now been able to streamline the order-to-production process and make the production of shorter runs profitable.”

Eskenazi also sees opportunity to expand both its customer base and geographic footprint in Brazil with the implementation of Pressero, which has been integrated with the company’s production workflow system. This enables efficient management of all stages of the order-to-shipping process, ensuring the highest quality and on-time delivery, meeting or exceeding customer expectations. “This efficiency is critical,” Eskenazi adds, “since short-run work cannot be profitably produced if there is too much administrative overhead or are too many touches in the process. By integrating Pressero with our production workflow system, we are able to gain maximum automation, and in turn, deliver this work profitably.”

Eskenazi expects that at least 25% of its volume will be coming through Pressero within the next five years.

“We are pleased to be working with this forward-thinking company,” says Greg Salzman, Aleyant’s President. “They are able to benefit from some of the Brazil-specific additions to Pressero we have already made, as well as having the ability to do their own customizations, and use Automated Workflow Integrator (AWI) for further integrations down the road. We will be excited to see the positive impact Pressero has on Grafica Eskenazi’s business as they more fully implement it and begin marketing new services to new markets.”


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