CLEVELAND – Proforma is excited to announce Keith Ferrazzi, author of the #1 New York Times best-sellers Who’s Got Your Back and Never Eat Alone, will be the keynote speaker at its 2015 Convention & Family Reunion in Orlando, Florida, July 19 – 22, 2015.

“Keith Ferrazzi has a powerful message about how to create powerful, lasting relationships that will help our Owners and Sales Reps build great businesses and great lives,” said Greg Muzzillo, Founder of Proforma. “We are excited to have Keith join us at Convention to remind us that business is human. Which is a great thing, but it can also be challenging. Relationships can be hard. That is why it is so valuable for us to take this time at Convention to focus on practical strategies for building productive, profitable and personally rewarding relationships.”

Ferrazzi, the world’s foremost expert in professional relationship development, will share how the art and science of business relationship building can transform your business and your life. Proforma will also host a hands-on workshop to give Owners and Sales Reps the opportunity to work with Ferrazzi and come away with an actionable plan to create and grow important connections.

“The theme of this year’s Convention is ‘Relationships.’ Every session, panel and event is designed to give our attendees strategies to make their relationships more effective, as well as opportunities to get to know their fellow Proforma Family Members better,” said Muzzillo. “Convention itself gives our Owners the opportunity to meet one-on-one with the most successful distributors, the largest private gathering of Supplier Partners and the best support staff in the industry. These are the valuable relationships that will help them significantly grow their businesses.”

The annual Proforma Convention & Family Reunion brings together more than 800 Member Owners, Sales Reps, Support Staff, Supplier Partners and special guests from around the world.

The Convention provides more than 80 educational seminars and sessions, networking opportunities and presentations to give Owners the resources they need to grow their businesses, strengthen relationships and achieve personal and professional goals.