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InfoTrends’ Barb Pellow to Present Research Findings to Guide Large Enterprises in Optimizing Marketing Fulfillment Efforts in Free Webinar

Thursday, May 14, 2015

Press release from the issuing company

Weymouth, MA - On May 19th, InfoTrends will offer a free webinar featuring its Group Director Barb Pellow presenting the findings of a comprehensive research study on optimizing marketing fulfillment sponsored by Iron Mountain Fulfillment Services, Inc., a division of Iron Mountain Inc. (NYSE IRM).

The study, titled Optimizing Marketing Fulfillment in a Digital World, surveyed enterprise-size firms across six industries in regulated (banking, insurance, and pharmaceutical) and non-regulated industries (manufacturing, retail, and consumer packaged goods) to uncover key trends, top challenges, and strategic opportunities. Survey data was collected in March, and respondents owned, influenced, or were responsible for print and fulfillment services budgets within their organizations.

According to Lisa Cross, InfoTrends’ associate director of business development strategies and lead project analyst for the study, “Large enterprises face a growing list of challenges in managing the production and distribution of customer communications. The study revealed the actions organizations are taking to better control print costs and optimize document communications.”

During the Webinar, Pellow, a marketing pioneer and well-known strategic consultant, will reveal the key communication trends and challenges companies face in the industries surveyed. In addition, she will outline the strategies organizations are pursuing on their journey to optimizing marketing fulfillment in a digital world. During the live discussion, Pellow will share best practices and recommendations on organizations can better manage print and fulfillment programs to improve return on investment.

The free webinar, titled Optimizing Marketing Fulfillment in a Digital World will be held on May 19, 2015 at 2 p.m. ET/11 a.m. PT. Iron Mountain Fulfillment Services, Inc. is the exclusive sponsor of the event.

For more information or to register visit: http://go.ironmountain.com/InfoTrendsWebinar

 

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