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Crawford Technologies Awarded BMA’s ‘2015 Gold Key Award’ for Innovative Website Redesign

Wednesday, May 06, 2015

Press release from the issuing company

Colorado’s Business Marketing Association (BMA) recognizes CrawfordTech’s marketing team for creative and effective website redesign

Toronto, ON – Crawford Technologies announced today it has been awarded a ‘2015 Gold Key Award’ from the Colorado Chapter of the Business Marketing Association (BMA) for the redesign of Crawford Technologies’ website in 2014. The Gold Key Award was presented to the CrawfordTech marketing team on Friday, May 1, at the Denver Museum of Nature and Science with over 300 people in attendance.

“The launch of the new Crawford Technologies website in March 2014 represented a shift in focus for how our company communicates our value and capabilities to our customers,” said Scott Baker, Executive Vice President, Crawford Technologies.

“Envisioned and executed by our Marketing Communications Manager, Jonathan Malone-McGrew, the project was built from the ground up in collaboration with our website and SEO partners at Joe Sonne Marketing and Big Footprint Digital. The result was the ability to launch a responsive platform that will scale with our growth and allow us to communicate more effectively with our customers, partners and the industry well into the future.”

The Gold Key Award is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications. This year’s program received 200 submissions from some of Colorado’s top B2B businesses and agencies. A panel of six independent judges representing agency and corporate marketing professionals across the country scored entries in more than 65 categories on objectives, creativity, production and results.

“The Board of Directors extends our congratulations to this year’s winners. Each are to be commended for being the very best in business-to-business marketing,” said Colorado BMA Executive Director Marilee Yorchak.

“With an emphasis on quality and results, the BMA Gold Key Awards are highly coveted by Colorado marketers.”

In the fourth quarter of 2014, Crawford Technologies new website generated a 38% increase in page views, 14% increase in organic search traffic, 21% increase in average pages per session, 7% increase in time on site, 7% decrease in bounces, 389% increase in social referrals and a 399% mobile and tablet traffic increase year over year.

To view a complete list of BMA award winners, please go to www.bmacolorado.org/goldkey.


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