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InfoTrends’ Kaspar Roos to Discuss Customer Communications Trends and Developments at the DOCUMENT Strategy Forum

Wednesday, April 08, 2015

Press release from the issuing company

Weymouth, MA - Kaspar Roos, Director for InfoTrends’ Customer Engagement Technology service, will be speaking at the DOCUMENT Strategy Forum, taking place May 12-14, 2015 in Greenwich, CT.

Roos will present on the topic of The Customer Journey Landscape: The Customer Communications Management Continuum. During this presentation, Roos will review the latest market research, discuss key trends and developments for each stage of the customer communication journey, and provide implementation best practices that help enterprises advance the way they engage with their customers. 

Attendees will gain insight by learning about how:

  • Optimizing the customer experience across all touch points tops the priority list for customer communication professionals.

  • Centralizing communications is essential for effective analytics and customer engagement.

  • Maturity modeling and operational assessments can help organizations identify gaps and prioritize customer communications management-related investments.

DOCUMENT Strategy Forum offers seven dedicated tracks that follow the key content strategy life cycle phases and maps them against the key functional roles within the organization, such as Strategy, Governance, Process, and Technology.

To learn more about the event, please visit: www.documentstrategyforum.com.


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