Colleyville, TX - Madison Advisors, a leading customer communications research and advisory firm, has published the Service Provider Market Pricing Study.

The outsourced transactional print market is under intense price pressure. Service providers, focused primarily on print, must compete with other service providers as well as adapt to the growing transition to electronic delivery. In this study, Madison Advisors examines the key factors affecting the current direction of the market including expanded multi-channel delivery, online message management and the impact of provider consolidation on market pricing.

Madison Advisors surveyed major service providers in the high-volume, transactional print and mail market. The study provides pricing detail for the market by segment, examining national, regional, and local service providers. The Madison Advisors' study presents the findings on competitive pricing across five major categories of service offered by service providers, presented in order of the document lifecycle:

• Design Services
• Digital Print
• Insertion
• Postal Services
• Electronic Presentment Services

Madison Advisors defines the services within each of the five major categories shown above; and then presents competitive pricing in the form of low, average, and high pricing with analysis. Madison Advisors also includes profiles of the offerings and capabilities of those service providers who participated in the study.

Madison Advisors believes that the continued evolution from print to alternative communications methods impacts overall volumes and creates pricing pressure but concurrently opens up new revenue streams and opportunities for innovative service providers.