WhatTheyThink

5 fifteen expands North American operations

Friday, February 06, 2015

5 fifteen Ltd., a leading global advertising sales solutions provider, is expanding its global operations serving the magazine, newspaper, broadcast, and digital publishing industry with a strategic hire focusing on business development in North America.

David Parker recently joined 5 fifteen, Inc. as Vice President of Sales - North America and will be based in the greater Atlanta area.  Parker is an experienced and respected business development and management executive who has worked both in publishing general management and subsequently as a senior sales and marketing executive for various vendors serving most operational areas of the media industry. His entire career has been focused in media development and consultative change management where his experience assists media companies in embracing and adapting to necessary change in processes and technology to meet new market demands. 

With 5 fifteen, David will continue his focus on new business generation and client relationship development and will be directly supported by an existing New York City-based technical support and implementation team.

5 Fifteen's Managing Director, Rod Fenwick, notes, "We have had a great response from existing US clients for our cloud-based ad DEPOT application and we recognize the need in many North American media companies for a comprehensive ad sales and management tool that can be used to generate new advertising revenues while managing the complex processes used in the different media channels." Fenwick explains that he sees this strategic appointment as responsive to the North American market where media companies are always looking for a leading-edge technology partner to deliver an agile, adaptable solution like ad DEPOT that delivers the innovation and functionality to quickly exploit new ad revenue opportunities.

"I'm pleased that David will be leading our expanded North American sales initiative. It's a key part of my commitment to helping all of our clients across the globe achieve the maximum return for their efforts to develop and grow new advertising and revenue opportunities through the use of ad DEPOT," Fenwick concludes.