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Adobe Announces New DPS for Sales Enablement Solution

Wednesday, January 14, 2015

Press release from the issuing company

Today Adobe announced the new Digital Publishing Suite for Sales Enablement solution. It allows companies to produce and deploy sales apps quicker using a set of tried-and-tested sales enablement features in Digital Publishing Suite (DPS). The solution includes the expertise of Adobe Consulting to help companies swiftly build engaging apps from start to finish—using trusted, enterprise-grade technology that has been field-proven by some of the largest enterprises in the world.

Studies have shown that traditional approaches to training and sharing sales content can be costly and inefficient, and sales managers have few tools to help them coach effectively (Profitable Channels, March 2013). Adobe recognizes that it is important for sales teams to be able to share accurate, up-to-date insights and buying experience with customers quickly and efficiently. Now available with the Sales Enablement solution, Adobe Consulting can build a modern, mobile sales enablement experience for an organization, at a known price, using a predefined set of features that are most common across sales apps. Adobe Consulting will also customize the app based on each user’s implementation.

The new solution includes:

  • App delivery using Adobe Consulting – Deliver sales enablement apps more quickly by having Adobe Consulting build your app from start to finish, at a known price.
  • Use standard sales app features for quicker time-to-market – Empower your sales team to hit the ground running by using set of standard sales enablement app features implemented by Adobe Consulting, including: a branded user interface, user management and targeted content distribution.
  • On-the-fly content customization by app users – Individual users can customize predefined sections of sales content, while maintaining centralized control over the overall message and brand.
  • Training and best practices – Companies can ensure their team has the publishing and analytics knowledge necessary to deploy and maintain sales enablement apps quickly with training included. 
  • Optional advanced customization – Go beyond the standard sales enablement features with optional, extended customization, including advanced Adobe Analytics implementation, enhanced collateral “leave-behind” functionality, learning management system integration, and integration with customer relationship management (CRM) systems such as Salesforce.com.

More information about the DPS for Sales Enablement solution can be found on the Adobe blog, in thedatasheet, or by signing up to attend a live webinar on Thursday, Jan. 22 at 10 a.m. PT/1 p.m. ET.



By Les Csonge on Jan 14, 2015

Good recognition that Digital Publishing (Editions/App's) are expanding across Corporates now, not just Publishers, I have witnessed this develop over the last 12/18 Months and seen some great corporate applications created for companies like US Foods, Coors and others (although not using DPS), I am sure it is a growth area.


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