Quark Software Launches Quark Author – The Smart Content Tool
Wednesday, November 19, 2014
Press release from the issuing company
New Software Enables the Next Generation of Automated Publishing
Familiar User Interface Helps Subject Matter Experts Adopt Modern Content Creation Practices
DENVER, CO – Quark Software Inc. announced today the availability of Quark AuthorTM, new Web-based software that allows business users and subject matter experts to create structured content within a word processor-like environment that keeps XML behind the scenes.
With Quark Author writers can create and organize content in components using standard content types such as sections, paragraphs, lists, tables, charts and figures. When created as structured components – or Smart Content – content can be dynamically assembled for output across mobile, digital and print channels. With Smart Content organizations are better equipped to engage customers at any point along the buying journey.
Find out more about Quark Author: http://www.quark.com/quarkauthor
Download the free eBook “The Beginner’s Guide to Smart Content”: http://www.quark.com/smartcontentebook
Shifting to Modern Content Creation
A modern approach to content creation is to break content into components that can be managed, discovered and reused across channels. This is done by creating Smart Content, which is Quark’s name for the next generation of automated, XML-driven publishing. Examples of content that lends itself to a Smart Content approach include product marketing, financial research, policies and procedures and other documents that share one or more of these characteristics:
“The benefits of XML as a content format have been proven by technical writers for years but, due to its inherent complexity, XML has been widely rejected by non-technical writers. We created Quark Author as an intuitive tool for business users to rapidly create, reuse and publish content across multiple channels through a familiar word-processing environment,” said Dave White, Chief Technology Officer for Quark Software Inc. “Quark Author is a Web-based authoring tool that offers distinct benefits to organizations, such as the ease at which IT teams can deploy the solution across the enterprise.”
Quark Author utilizes the Smart Content Schema developed by Quark in partnership with its customers. The schema draws on decades of XML authoring and publishing experience, is heavily informed by DITA and other XML schema, and strikes a new balance between ease of use for authors and the robustness of XML semantics for rich multichannel publishing.
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