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Roland DG UK Launches £5,000 Trade In Campaign

Tuesday, October 28, 2014

Press release from the issuing company

Existing and prospective customers can trade in their old printer, including non-Roland devices*, and receive £5,000 when they buy the SOLJET PRO 4 XR-640. 

Roland DG has launched a new campaign to enable existing and prospective customers to trade in their current printer, any model or brand*, and receive £5,000 when they upgrade to Roland’s flagship pro print & cut device, the SOLJET PRO 4 XR-640.

Rob Goleniowski, Business Manager - Sign & Graphics for Roland DG comments ‘At the end of the year we are pleased to offer our customers a great deal, and the XR-640 is an excellent update for anyone who currently owns a Roland machine or who is looking to join the Roland family. With pressure on printers and sign makers to provide premium quality output and meet extremely tight deadlines, the XR-640 offers both speed and the highest quality standards. Our aim with this promotion is to enable existing and new customers to refresh their printing technology and maintain their competitive edge as they look forward to a busy and profitable 2015.’

At 64” wide, the SOLJET PRO 4 XR-640 is Roland’s widest, fastest and most powerful pro print & cut device, producing a wide range of quality applications including signs, labels, banners, backlit and POS displays, garment decoration, vehicle graphics, billboards, window and floor graphics and much more. For maximum versatility, the SOLJET PRO 4 XR-640 is available in four ink configurations, with Roland’s ECO-SOL MAX 2 specialty inks, including a light black, metallic and high-opacity white. Using the latest print head technology, the XR-640 maximises output while virtually eliminating bi-directional banding.

Rob continues, ‘Customers need to buy before Christmas, with orders to be placed by 5pm on Tuesday 23rd December 2014.  Stocks are limited though so we urge anyone interested to get in touch as soon as possible.’

Printers interested in finding out more are invited to contact their Roland dealer or the Roland DG team to book time to see the XR-640 in action. Rob and the SOLJET PRO 4 XR-640 will also be at the Wide Format, Screen, Digital & Displays Show at Corby on the 18th and 19th November.

*The offer applies to any roll-to-roll printer or print & cut device between 54” and 74” wide which uses solvent, eco-solvent, UV or latex ink. For full terms and conditions visit www.rolanddg.co.uk/tradein.


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Wide Format Editor

Richard Romano

Richard Romano, Section Editor/Senior Analyst
Richard has written about communication, graphics hardware and software trends for the past 15 years.

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