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MetaCommunications Wins a Must See 'Ems Award

Tuesday, September 30, 2014

Press release from the issuing company

CHICAGO, IL - MetaCommunications is unveiling a preview of Workgroups DaVinci 2015 at this week's Graph Expo in Chicago, IL. The new Workgroups DaVinci, which is on display at booth 435, is the only marketing, design, and prepress workflow automation toolset that spans the entire supply chain from ideation through distribution via print, web, email, video or other channels.

A key new feature being highlighted at Graph Expo enables content creators or aggregators, for example printers, to easily use their customer's digital assets seamlessly with Adobe's Marketing Cloud. Workgroups DaVinci facilitates an overarching management system from campaign through delivery and allows companies to build new value added service offerings that generate additional revenue streams that supplement traditional print. Using these combined technologies and digital assets, companies are able to add services like custom variable data email campaigns, analytics and SEO services, website testing, micro popup sites, and other modern marketing services.

"Printers have a vast untapped resource in their customer's digital assets that accumulate from in-house design, their customers, and their agencies," said Robert Long, President of MetaCommunications. "Workgroups DaVinci 2015 taps this resource by providing workflows to help the printer identify and deliver key services with new revenue channels."

Long says, "In many ways, the digital marketing revolution is very much like what happened decades ago with desktop publishing. At first things were complex and expensive, but eventually it became easier and more affordable. We think that is the direction of digital marketing and we are working to make sure Workgroups DaVinci is an instrumental part of that change."

For a demo of the award-winning Workgroups DaVinci 2015, stop by the MetaCommunications booth at Graph Expo, or register to attend an upcoming webinar at http://www.MetaCommunications.com/GraphExpo.


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