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Elm Street Marketing Essentials Joins Proforma Network to Expand Capabilities

Monday, September 29, 2014

Press release from the issuing company

Camden, ME – Peter and Kim Palermo, Co-Owners of Elm Street Marketing Essentials, are excited to announce they have joined Proforma, an industry leading provider of graphic marketing services. Now operating as Elm Street Marketing Essentials Powered by Proforma, the company will leverage Proforma’s wide network of resources to offer their clients enhanced marketing solutions.

“We are excited to partner with Proforma to expand our marketing services and capabilities,” said Peter Palermo. “Our focus is on helping our clients achieve their business goals. Now we have more tools, resources and support to elevate our clients’ marketing campaigns to a new level.”  

Elm Street Marketing Essentials powered by Proforma is now better equipped to provide their clients with graphic communications solutions through promotional products, commercial printing services, multimedia and technology solutions, business documents, direct mail, web and eCommerce capabilities. As a part of the Proforma Network of more than 750 independent offices worldwide, the Palermo’s will now have access to a wide variety of marketing resources that are backed by a proven system.

“We are continually looking for ways we can better serve our clients,” said Kim Palermo. “With Proforma we are going to be able deliver the same great service, but now with a broader product offering, better pricing and even faster turnaround on projects.”

Peter Palermo has more than 35 years of experience in marketing and advertising. He has worked for a number of advertising agencies in New England and most recently served as the Vice President of Account Services at Maier Advertising before joining Elm Street Marketing Essentials Powered by Proforma. His broad experience in marketing strategy, development and planning has helped in create successful business-to-business print, broadcast, direct marketing and web development campaigns for companies like GE, IBM and United Technologies.

Kim Palermo began her career in broadcast and print sales before working with several marketing consulting firms, focusing on marketing strategy, branding and sales training program development and implementation. In 1990, she formed KMP Communications, a desktop publishing and copywriting business that was reorganized to form Elm Street Printing & Graphics, Inc. when she relocated to Camden, ME. Palermo has developed comprehensive marketing campaigns for companies such as Connecticut National Bank, Travelers Life & Annuity, Travelers Property & Casualty, Healthmarket, Sandvik Tool, Henkel Loctite Corporation and more.

The Palermo’s are also very involved in several nonprofit organizations such as the Maine Women’s Network, Camden Rotary, Camden Downtown Business Group, local Chambers of Commerce and more.

For more information about Elm Street Marketing Essentials Powered by Proforma, please visit www.Proforma.com/MarketingEssentials.


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