Voted a key product for Variable, Transactional and Multi-Channel Communications

FRANKLIN, TN - uCampaign, Transformations' next generation software for campaign management was selected as a Must See 'Em by an elite panel of industry experts, making it one of the most important products being introduced this year at Graph Expo (September 28-October 1 at McCormick Place, Chicago, IL.).

What is uCampaign?
uCampaign is a versatile multi-channel platform for managing the marketing materials and messaging used in variable data transactional documents. It lets transactional document service providers offer customers an intuitive, easy-to-use platform that puts them in control of virtually all elements of their marketing campaigns. Using a web-based wizard, customers can quickly and easily import documents created in Microsoft® Word™, add variable data messaging, enter promotional information for use in a document's white space, and include images of inserts and PDF attachments. Without leaving their desks, customers can approve jobs, specify delivery time frames, and whether a campaign is to be sent using print or electronic media, including SMS messaging or HTML email. Additionally, uCampaign can import data files and run campaigns based on user data.

Why uCampaign is a Must See 'Em
The judges agreed that uCampaign changes the playing field for service providers and their customers who need to include marketing and informational content in transactional communications. Conventional campaign management tools often limit customer control and put service providers in the position of being responsible for accumulating, managing, verifying, and controlling elements of a customers' campaign. In contrast, uCampaign puts the customer in charge and streamlines every step of mail and electronic campaigns to increase accuracy, efficiency, and deliver communications faster using each recipient's preferred media.

This marks the second year in a row that Transformations has garnered one of the coveted Must See 'Em awards: Last September at PRINT 13, the company was recognized for its uSecure and uDeliver software products. The annual competition is a highlight of the GRAPH EXPO and PRINT shows, showcasing exciting new technologies and innovative advances in several product categories and industry segments.

"We are very pleased to have uCampaign recognized as a Must See 'Em," said Bill Tidwell, CEO of Transformations. "Campaign management has too long been time-consuming, costly, and fraught with the potential for errors that can damage a company's image or reputation. By combining choice, convenience, and ease-of-use, uCampaign gives service providers and their customers a measurable advantage in managing and delivering effective campaigns within transactional documents."