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Mail-Well Unveils New Name and Corporate Identity

Tuesday, April 20, 2004

Press release from the issuing company

ENGLEWOOD, Colo.--April 19, 2004-- Mail-Well(R), Inc., one of North America's leading providers of visual communications services, today announced a new name and corporate identity. Effective May 17, 2004, Mail-Well's name will officially become Cenveo(TM), accompanied by a new corporate identity and tagline of: "Vision Delivered(TM)." The change represents the second phase of a plan put in place in the latter part of 2003, when the company reorganized towards a more streamlined organization that focused on customer needs and easy access to a broad selection of products and services. Mail-Well's new name, logo, and tagline represent the next step of the plan to unite the organization under one name and define a new category of visual communication provider that understands customer communications needs, connects resources to address those needs, and delivers customized solutions. The announcement was made today at Print Oasis, an annual conference for print buyers, held April 18-21, 2004 in Hollywood, Florida. "Mail-Well is a very different company than we were last year when we were aligned by product lines and conducted business under a variety of different company names," said Paul Reilly, Mail-Well's president, CEO, and chairman. "Our new company name, logo, and tagline provide an overall identity that unites the broad portfolio of solutions we provide, under one company, with the new name of Cenveo. In addition, our new corporate identity is a strong representation of our new streamlined organization that is easier to do business with." The Cenveo name (pronounced senn -VAY-oh) and logo are derived from the unique combination of the syllables "Cen" or center, and "Veo" which relates to vision and understanding. Together, the name Cenveo expresses an entity that is open and approachable, energetic, creative, instinctive, and decisive. The Cenveo logo provides a visual representation of the center, or hub with dots that signify people, ideas, and resources coming together to create customized solutions. "Mail-Well's strategy, organization, and name change are very much in line with trends we see emerging in the commercial printing market," said Charles Corr, group director at CAP Ventures. "Corporations are looking to deepen their existing relationships, do more with fewer suppliers, and partner with providers that can offer solutions rather than capabilities and equipment."




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