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Anthem's Influence in Package Design Felt Across Store Aisles

Thursday, May 15, 2014

Press release from the issuing company

Anthem Earns Recognition for 17 Designs in The 2014 GDUSA Package Design Competition 

CHICAGOAnthem, a global creative agency that actively connects brands with consumers by amplifying desirability from package design to brand campaign to drive brand performance, announced today that it has earned recognition for 17 designs in the 2014 GDUSA American Package Design Awards. 

This recognition acknowledges Anthem’s ability to use design as a tool to create brand desirability and influence consumers across store aisles, whether they are choosing national brands or regional private brands in categories ranging from breakfast beverages-to-go to savory snacks, frozen confections and breakfast cereals.

Lor Gold, chief creative officer at SGK, Anthem’s parent company, stated, "Anthem sees the package as the most important element in a shopper marketing campaign. It is the brand's most important form of media because it's "owned media" that's fully on 24/7 in-store, online and at home. To us, the package isn't only design; it is marketing. Powerful marketing."

Gold continued: “Each brand has its own anthem which must be heard clearly wherever and whenever a consumer encounters a brand—especially on shelf where the promise of consumer engagement is ultimately able to be fulfilled, online or in-store. Our designs amplify a brand’s anthem to inspire action and drive brand performance. And we are very fortunate to work with visionary clients who understand the power of design to create brand desirability.”

To view all of Anthem’s 2014 GDUSA American Design Awards, click the following Web site address: http://www.gdusa.com/contests/apda14/winners/

 

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Label & Packaging Editor

Jennifer Matt

Patrick Henry, Section Editor
Pat has covered graphic communications for nearly 30 years as a reporter, an editor, and a commentator.

 

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