Sun Chemical at Interpack 2014 Helps Brand Owners Seize New Opportunities with Packaging
Thursday, May 08, 2014
Press release from the issuing company
DÜSSELDORF, GERMANY - Visitors to the Sun Chemical stand (Hall 7a, Stand C10) at Interpack 2014 will discover a broad portfolio of solutions to help brand owners optimise their packaging from the conceptual stage right through to the end consumer.
Together, Sun Chemical and its parent company DIC can work hand-in-hand with brand owners and their suppliers globally to seize opportunities to enhance shelf impact, improve brand protection, ensure regulatory compliance, boost packaging performance and increase cost-effectiveness along the supply chain in a sustainable way.
With shelf packaging playing an increasingly pivotal role in customer recognition and motivation at the point of purchase, Sun Chemical and DIC are working closely together to offer a growing range of solutions to enhance shelf impact and achieve optimal colour consistency.
New from Sun Chemical at Interpack 2014
As part of the extension programme for the SunLam family of performance lamination adhesives, at Interpack 2014 Sun Chemical will introduce to the global marketplace, oxygen barrier adhesive technology that is compatible with the current range of SunBar coating products. Combined or used independently this will allow brand owners the opportunity to lightweight while retaining or improving barrier properties.
The key products Sun Chemical will showcase at Interpack 2014 are:
Visitors can see live demonstrations of Sun Chemical’s SunLase laser marking solutions, a late stage differentiating coating that can be used to add variable or bespoke messaging to both secondary and primary packaging after the filling and closure of the pack by use of clean laser technology and without the need for labels or ink in the packing line area. Live demonstrations at the booth will show how a collection of images, such as QR codes, barcodes, logos, text, and serial numbers, will appear on various substrates.
Sun Chemical will introduce the SunInspire 2014 Samples Box, an information tool to help brand owners visualise the stunning effects that can be added to packaging using specialist inks and coatings to drive purchase and consumption. The SunInspire Samples Box contains 21 different samples of special effects for all print processes and substrates, including two breakthrough products: textured inks for metal decoration and printed optics for POS displays.
Sun Branding Solutions (SBS), the packaging brand lifecycle management agency of Sun Chemical, can help visitors to explore the extended potential of their packaging as a platform for increased consumer engagement and improve consumer loyalty. Today’s brand owner has access to an array of devices such as augmented reality and mobile marketing to drive purchase, consumption and deepen consumers’ emotional connection to the brand.
Visitors to the Sun Chemical stand can see a demo of SBS Augmented Reality (AR) Packaging, an augmented reality app offering users four different platforms. These include a Product display to enable the consumer to see pack contents without opening, a Social Responsibility platform to offer more information about product and pack provenance, a Sales Promotion platform for offers or competitions, and an Entertainment platform for interactive elements or fun games. SBS AR Packaging is available as a standalone app, or as part of SBS’s broader Brand Lifecycle Management offering.
Visitors can experience demonstrations of PantoneLIVE™, the ground-breaking ecosystem that allows brand owners to manage the communication of colour across the complete supply chain.
Sun Chemical will also launch the fourth edition of its Low Migration Best Practice Guide at Interpack 2014, helping brand owners and their suppliers to meet and exceed regulatory requirements for the packaging of sensitive food and healthcare products.
A full range of packaging samples reflecting real-world packaging applications will be available on the Sun Chemical stand to help brand owners and their printer-converter partners understand the structural, aesthetic and performance improvements that can be achieved with Sun Chemical and DIC solutions. Examples will include:
Felipe Mellado, Chief Marketing Officer for Sun Chemical, comments: “Few companies can help brand owners to innovate and solve issues consistently at a global level. Together with our parent company DIC, Sun Chemical is uniquely positioned to offer customers a truly global infrastructure, enabling them to optimise their packaging across the full spectrum of materials and processes, and through complex international supply chains.
He continues: “Reflecting the growth of our portfolio of innovative products and services for this market and the depth of our commitment to the global packaging community, we’ve doubled Sun Chemical’s presence at Interpack since the last event in 2011. Working closely with DIC, Sun Chemical’s holistic offering to brand owners is being developed continuously to reflect our deep understanding of the issues that are key to brand owners in today’s ultra-competitive, globalised, omnichannel retail environment.
“We’ve summarised our perspective on those issues in a new 10-point Sun Chemical ‘Packaging Manifesto’, which sets out the principle challenges we see brand owners and their supply chains facing today, while offering guidance as to how Sun Chemical with DIC can support brand owners to address these proactively. The challenges and solutions detailed in the Packaging Manifesto are at the heart of the conversations we’ll be having with visitors to Interpack 2014.”
For more information about DIC and Sun Chemical’s packaging solutions and services on display at Interpack 2014, please visit www.sunchemical.com/interpack or visit Hall 7a, Stand C10.
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