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Sonoco Receives Gold Flexible Packaging Achievement Award for LEGO Pouch

Wednesday, March 19, 2014

Press release from the issuing company

LEGO Hero Factory Stand-up Pouch Recognized for Sustainability and Environmental Achievement

HARTSVILLE, S.C. - Sonoco, one of the largest diversified global packaging companies, received a gold Flexible Packaging Achievement Award in the Sustainability and Environmental Achievement category from the Flexible Packaging Association for its stand-up pouch with reclosing feature for LEGO Hero Factory.

Using its range of packaging materials and services, combined with the Company's deep technical knowledge, Sonoco provided LEGO with a 360° Customized Solution™ for its popular toy by:

  • Utilizing consumer insights to gain an understanding of the retail competitive market and what customers were looking for from a usability standpoint
  • Designing an innovative new packaging format in the toy category –a stand-up pouch, by creating the pouch's structural design and graphics
  • Performing color separation, cylinder engraving and printing and laminating the rollstock
  • Managing pouch converting
  • Filling the pouches at its packaging centers in Mexico and Poland, providing the precise brick formulation to reward LEGO consumers with a consistent and fun product

"Using our formalized i6 Innovation Process™, our team took a holistic look at LEGO's needs, the needs of their consumers and the demands of their retail environment, and created an innovative packaging solution to a marketing challenge," said Bob Puechl, vice president, Global Flexibles. "We're proud to have that effort recognized with this prestigious award."

The pouch's bright graphics, adapted from those used in rigid paper and plastics formats and delivered by a superior rotogravure printing process, provide shelf appeal and an eye-catching pop. The press-to-close feature makes it easy for even small hands to access and put away the LEGO bricks.

Additionally, using the Packaging Impact Quick Evaluation Tool (PIQET), a streamlined life cycle assessment tool, Sonoco found that the pouch, made from PET and LLDPE, reduces carbon footprint significantly versus a plastic canister or a cardboard box. The pouch weighs 80 percent less than both boxes and canisters, providing a sustainable and fun packaging option for toy lovers everywhere.

The Annual Flexible Packaging Achievement Awards competition, held by the Flexible Packaging Association, recognizes pouches, bags and flexible packages that raise the bar for convenience, sustainability and shelf appeal. Of 81 entrants, 22 packages were recognized with 26 awards in four categories: Packaging Excellence, Printing Achievement, Technical Innovation and Sustainability & Environmental Achievement.


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Label & Packaging Editor

Jennifer Matt

Patrick Henry, Section Editor
Pat has covered graphic communications for nearly 30 years as a reporter, an editor, and a commentator.


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