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Artoos: From Print Supplier to Marcom Factory - What a change

Friday, February 14, 2014

Press release from the issuing company

Artoos (Kampenhout, Belgium) started in 1946 printing local and regional newspapers. In 1994, the newspaper part was sold, and a new business model, based on added value was developed. The company evolved from just printing jobs to a vertically integrated multimedia business. 
Technical Director, Filip Coosemans, explains how the company is able to grow and stay ahead of competition: 

"We provide unique communication solutions that are an extension to our printed portfolio. Artoos evolved into a vertically integrated provider of marketing and corporate communications. 
Having a strong creative studio, a modern printing facility (both offset and digital) and a growing fulfillment department for mail handling and pick&pack, we manage to respond to a changing communication environment. 

Our so called 'Marcom Factory' is responsible for all process automation, making use of state of the art technology. This includes building W2P (web to print) applications, using DAM (digital asset management) and integrating workflow automation. We aim to give the Artoos' customers an "integrated" experience and as such a better efficiency and quality for realizating their communication campaigns." 
Today Artoos has 140 employees, taking care of concept creation, printing, mail handling and fulfillment, offering solutions for distributed marketing. Each individual job is managed by a dedicated account manager, the customers’ spoc (single point of contact), who assures the best fit solution for each specific communication need. 
Typical customers are businesses and governmental departments.

Find the complete User Case on www.agfagraphics.com


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