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How Will Google Search Changes Affect Your SEO/SEM Strategies for Web-to-Print?

Wednesday, February 05, 2014

Press release from the issuing company

Join a free webinar presented on February 18 by experts from In Cart Marketing and Aleyant Systems to find out more

Wheaton, Illinois. Aleyant Systems, an innovative leader in providing robust web-to-print software solutions to the graphic communications industry at value-driven prices, today announced that it will be presenting a free webinar with advice on restructuring of SEO/SEM strategies for web-to-print storefronts in light of the many changes Google has made in its search capabilities. This is the third informative webinar Aleyant Systems has delivered in conjunction with In Cart Marketing, experts with extensive knowledge in SEO and SEM for online retail B2C e-commerce print stores. 

“Over the last several months, Google has made significant changes to its search algorithms,” said Greg Salzman, President of Aleyant Systems. “This will affect SEO and SEM strategies for many printing companies.  We are extremely pleased to be partnering with In Cart Marketing on this important session, bringing their knowledge and expertise to our audience. The sessions will include detailed discussion about the latest changes in Google search intentions, with a focus on Panda and Hummingbird, and what they mean for your business. It will also include specific tools and tips for leveraging Pressero web-to-print to take advantage of new opportunities these changes make available.”

“Google is the dominant search engine used in most parts of the world,” said In Cart Marketing’s Mark Thompson. “That is why it is critical for all printing businesses to stay up to date on changes Google makes in its search algorithms and ranking strategies. We make it our business to not only stay current but to develop strategies for optimizing web presence in light of changes that occur within Google and other search engines. We are delighted to join Aleyant Systems in this important session and to share our knowledge and information with attendees.”

Webinar Schedule

The session, entitled Optimizing Search Strategies in the Updated World of Google, will be led by In Cart Marketing’s Mark Thompson beginning at 1:00 PM CST on February 18th.

To register for this educational session, visit http://www.pressero.com/page/web-to-print-software-webinars-and-training.

Pressero Web-to-Print Software

Pressero from Aleyant Systems is an affordable and easy-to-use cloud-based B2B and B2C online storefront solution that can quickly and easily be customized to individual client needs. Because it is delivered as Software as a Service (SaaS), it has a pay-as-you-go model that involves limited up-front costs. Pressero includes eDocBuilder, a web-based variable data publishing and online design solution. eDocBuilder is built specifically to easily integrate into web-to-print e-commerce, accounting, and MIS solutions. It features advanced typography control, imposition, scripting support, PDF workflows, rapid template creation, Excel merge capabilities and more. Aleyant’s Automated Workflow Integrator (AWI) makes online operations as streamlined and affordable as possible. Examples of applications for AWI’s rules-based approach include automating processes for file renaming for workflows that have strict file naming conventions, automatically unzipping zipped files, or sending files and metadata directly to a RIP for processing, eliminating multiple steps in the workflow.


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