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Marxent Labs CEO, Beck Besecker, to Address Xploration 14 Audience

Wednesday, January 29, 2014

Press release from the issuing company

Lutz, FLXplor International, the worldwide electronic document systems association, today announced that Beck Besecker, entrepreneur, technologist, marketer and CEO will be a keynote at the upcoming Xploration® 14 Conference. The event takes place March 25-27 at the Wyndham Orlando Resort International Drive in Orlando, Florida.  Besecker’s keynote address will take place Thursday, March 27, 2014, at 9:30 AM. Attendees can register at: cvent.com/d/64q8z1

Mr. Besecker’s session entitled Communicating with Interactive Print will talk about how interactive print will start to become a standard consumer expectation by 2015. He will also address how marketers are leading the way in redefining engagement with print and digital documents through image and text recognition, gamification, and other interactive Augmented Reality experiences.

Marxent first made a name for itself in 2011 with the popular Moosejaw catalog that incorporated Augmented Reality technology. Moosejaw’s free X-ray app “went viral with no marketing” and the outdoor apparel retailer saw a 62 percent increase in Black Friday weekend sales; a 37 percent increase in same period sales; and a 33 percent increase in catalog response rate, according to a Marxent case study.

“I was able to spend time with Beck over lunch several months back and knew immediately that he should close the event 2014,” comments Xplor’s President/CEO, Skip Henk, “Our attendees will see the future of interactive print.”  

In addition to being the CEO of Marxent Labs (marxentlabs.com) and one of the inventors of VisualCommerce™, Besecker has dedicated his career to improving the retail shopping experience and believes that the ability of the mobile camera to recognize real-world objects will fundamentally change how consumers interact with retailers. 

Prior to founding Marxent, Besecker spent 13 years building interactive marketing solutions for Fortune 500 retailers and brands. In 1999, he founded Copient Technologies which enabled large retailers to easily manage personalized promotions in-store and online. Copient was acquired by NCR in 2003. Beck then served as Executive Vice President of New Business at Catalina Marketing, the nation’s largest in-store promotional network.


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