HP Expands Suite of Custom Wall Décor Solutions
Wednesday, January 08, 2014
Press release from the issuing company
New tools help print service providers and wallcovering manufacturers deliver high-value wall decoration applications
FRANKFURT, Germany – Today at Heimtextil 2014, HP expanded its digital printing solution for wall decorations, helping print service providers (PSPs) and wallcovering manufacturers capture new revenue with high-value wall décor applications for commercial, retail and residential spaces.
The HP digital printing solution consists of a modular range of design software, media, HP Latex Printing Technology, finishing options and industry certifications. This scalable solution enables customers ranging from small PSPs to large wallcovering manufacturers to take the growing customization trend to the wall with unique or short-run wallpapers, wallcoverings, wall murals and canvas prints.
At Heimtextil in Hall 4.2, stand E.81, HP will demonstrate the expanded suite, including new content, design and mobility features for HP WallArt(1) as well as updated finishing and media options. A digital wall décor showroom created by renowned industrial and interior designerMarkus Benesch will bring to life the creativity and innovation made possible with digital printing and the complete HP solution.
“My goal is to encourage spectators to think outside of the box and see the unusual ways in which digital printing can dramatically alter a space, as well as the design workflow,” said Markus Benesch, owner, Markus Benesch Creates. “HP digital printing technologies create a world where designers no longer need to print large batches of wall décor at once, but where they can be fast as light, moving immediately from idea to design to production to delivery.”
New décor offerings provide a competitive edge
HP WallArt is an easy-to-use, cloud-based web service that helps simplify the design, visualization and production of customized wallcoverings. Introduced at Heimtextil 2013, the tool is already in use by more than 1,100 customers in 66 countries.(2) Following this successful trial, HP WallArt will remain free for new and existing HP Latex Printing Technology customers.
New features for HP WallArt include:
Additional new components for the HP digital printing solution for wall décor include:
“The wall decoration market is on the verge of major change enabled by the speed, quality and versatility of HP Latex digital printing technology,” said Joan Perez Pericot, worldwide marketing director, Large Format Sign & Display Division, HP. “Working with industry-leading vendors, HP provides innovative tools and solutions across the entire workflow to help wallcovering manufacturers and print service providers differentiate their offering, reach new customer segments, push creative boundaries and ultimately bring in new revenue.”
More information about HP solutions for wallcoverings is available at www.hp.com/go/latex andwww.hpwallart.com, on YouTube at www.youtube.com/hpgraphicarts and through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts. HP WallArt users are invited to showcase their wallcovering installations with the global design community on the HP for Designers Facebook page at www.facebook.com/hpdesigners.
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