Auburn, Washington, November 2003—Sweet Printing, a Miami, Florida, small-format printer, has vastly improved operations by switching to new Base-Line Laser Direct plates. According to co-owner Brian Sweet, “We couldn’t believe how well it worked and how easy it was. Sweet Printing moved from direct-imaging silver-based polyester plates and gained unbelievable operating efficiencies. Not only do we no longer need to bother with chemicals, but our halftones have improved incredibly and our plate costs declined by an estimated 30 percent. The new plates work great, and we are able to use them on our AB Dick 360 and 9840 presses to run virtually every job that comes in the house. Our average run is only 1500 impressions, but they work well on much longer runs, too.” In describing the success of Sweet Printing with his new plate product, Base-Line Vice President of Sales Roger Giza commented: “The image quality and durability of new Base-Line Laser Direct plates take the worry and complexity out of short run work, while providing all the advantages of computer-to-plate technology. The Base-Line Laser Direct plate will hold a 1200 dpi image at a 120 line screen, and when imaged correctly will yield in excess of 10,000 impressions. After imaging, simply wet the plate with Base-Line Laser Direct fountain solution, hang the plate, and begin printing. No etching is required.” Sweet Printing serves the greater Miami area with quality single-and two-color printing. The company began operations in 1985 as a Kwik Kopy franchise, and became independent in 1990. Sweet Printing has three employees, and is operated by partners Brian Sweet and Scott Jones.