Neenah launches The Design Collection of Fine Papers, officially commences partnership with Gruppo Cordenons today
Wednesday, September 04, 2013
ALPHARETTA, GA - Following its announcement in July to partner with Gruppo Cordenons, the Italian maker of high quality fine papers, Neenah Paper today launches a world-class selection of colored, pearlized and textured papers, The Design Collection, available now.
The Design Collection includes 11 well-known paper brands, blending six iconic paper lines from North America and five stylish Italian brands, all innovative high-end, high-touch, high-image papers. This new collection of specialty print papers from Neenah offers an extensive range of colors and textures curated by some of America’s most creative minds and Italy’s top fashion houses. The papers are specified for luxury packaging, extraordinary envelopes, gift card holders, identity materials, greeting cards, and other print collateral for brands that desire to distinguish themselves by hand and eye.
“Demonstrating Neenah’s unwavering commitment to providing designers with unique product options which enable them to set their work apart through color and texture, the Design Collection offers world-class paper brands in one place,” said Ellen Bliske, Brand Manager at Neenah, “Today, every single customer interaction matters more than ever. Neenah is committed to helping our customers stand out at the physical brand touchpoints, where quality matters most.”
The Design Collection was curated to be an inspiring and indispensable resource for every designer whether freelancer, studio or in-house engaged in branded print collateral or packaging work. Specialty printers and packaging convertors will immediately see numerous opportunities for their clients who seek sensory differentiation. Bliske noted where the paper industry continues to consolidate, “Neenah’s overall expansion and promotion of color and texture is strategic and considered. The Design Collection gives our customers another truly comprehensive toolkit to help their work stand out—whether it’s on retail shelves, in customer showrooms, or through the mail.”
The Design Collection: Stardream®, Plike®, Esse®, Eames™,Moondream®, Teton®, Canaletto, Wild, Starwhite® and So…Silk® Papers. Descriptions of the grades available here: www.neenahpaper.com/thedesigncollection.
Sampling made simple. Following its mission to provide designers with options, not complexity, The Design Collection papers by Neenah may be sampled and ordered immediately.
The Design Collection book. Neenah’s ongoing research with the design and print communities has resulted in the creation of a substantive sampling tool. At 6x9 inches, the book includes actual swatches of every paper (more than 100 selections), organized by line and hue. Select print demonstrations—lithography, foil stamping, embossing and hotstamping, provide additional inspiration for users. And, the inclusion of detailed usage and production considerations for each grade, from pre-press to ink, to finishing, makes this a one-stop resource to sample and specify. Available through your Neenah sales rep or Neenah merchants.
Neenah CabinetTM. At any time or at any occasion explore The Design Collection and complete Classic® paper offering within the revolutionary free Neenah app For iPad®, iPhone® and Android. http://www.neenahcabinet.com
“The Design Collection by Neenah aggregates select designer-styled Neenah brands with the experimental genius of Gruppo Cordenons. This new collection compliments our current offerings, making a world-class selection of premium papers readily available across North America,” said Tom Wright, Senior Director of Advertising and Design for Neenah.