Rockford, IL - Print still plays a pertinent role in the marketing mix and new, paper-to-pixel approaches are making it even more relevant. At the Integrated Marketing Virtual Conference & Expo, MJ Anderson, CMO at multi-channel marketing agency Trekk, will share how augmented reality makes printed pieces interactive and engaging, helping to increase response and open rates in marketing campaigns.

"There are more cell phones being born today in the world than babies, and this fact alone indicates that we, as communicators, need to leverage everything these devices provide to get our ideas into the marketplace," says Anderson. "Augmented Reality is a great example of a method that not only can be fun but also solves real problems for people adapting to the new mobile landscape."

Anderson's session "Augmented Reality in Direct Mail and Print," starts at 11:15 ET. It will offer insight into this emerging technology and provide some real-life examples of how AR is used effectively within cross-media campaigns and increasingly mobile communications.

Sponsored by Target Marketing and Printing Impressions magazines, the online event will be held from 10-5 ET on Thursday, August 15, 2013. It offers sessions ranging from multichannel lifecycle marketing to sales attribution and budget allocation. Register now for the complimentary event.

The Integrated Marketing Virtual Conference & Expo is sponsored by Target Marketing and Printing Impressions. The complimentary event is held each year to provide marketers and marketing service providers with up-to-date, essential info about the hottest integrated marketing topics. This year's event is jam-packed with sessions on key best practices and trends, straight from the experts!