Giesbeek, Netherlands - Organic Imaging, the professional quality, automatic image correction software; delivers RAW format support and an improved user interface in new version 2.0. Organic Imaging makes critical, natural corrections based on its advanced analysis of each photograph. Utilizing the same technology installed in the world's most famous publishing houses, Organic Imaging is suited for photographers and prosumers who process quantities of images, need high quality results, and require rapid throughput. 

Photographers are invited to download the software and process the first 250 images at no cost. (Subsequent images are processed for .10 each.) The software can be installed on as many workstations or laptops as desired. The easy, quickstart tutorial is available at http://www.organicimaging.com/content/organic-imaging-quickstart-tutorial#.

Photographer from Orlando test market

Orlando-based news photographer Barry Kirsch was instrumental in bringing Organic

Imaging to the Orlando test market.  Kirsch, a veteran photographer currently filming a PBS special centered on his perspective in covering a major trial with national significance, says that "Organic Imaging does exactly what it says. When I am a news photographer, I can not - and will not -  be creative when correcting photos for publication or posting. Organic Imaging is masterful in analyzing my shots, and making the natural adjustments I'd make myself. It definitely gives me time to keep going, and shooting, instead of fixing problems."

"It's not meant to be for the creative edits you make in Photoshop or Pixelmator," explains Elpical president John de Jong. "Organic Imaging is for photographers and organizations that need pictures to be corrected quickly and accurately."

de Jong further explains that the name Organic Imaging reflects the software's ability to adjust processing to meet the precise and differing needs of all customers and their creations, including each piece's unique, artistic look and feel. Organic Imaging's advanced, automatic, individual image analysis insures that every image receives precise corrections with regards to exposure, sharpness, skintones, natural greens, blues and much more.

Praise from industry veteran David Brooks

David Brooks, Shutterbug magazine's veteran photographer/writer and product reviewer, earlier this year gave Organic Imaging high praise in the renowned publication.

Said Brooks:

"The Organic Imaging enhancement very obviously and effectively adjusted and color corrected the digital camera files, including sensing and removing the environmental color cast. Only one other workflow I know of, and that is manual controls, has an ability to detect and remove color casts from images so efficiently.

"Hundreds of important applications are held back from realizing their destiny: to be useful in the hands of many," says de Jong. "I'm happy that Organic Imaging allows us to bring commercial-quality tools to, literally, anyone with the need."