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Vistaprint Launches New Online Resource Designed Specifically For Business Owners

Thursday, June 20, 2013

Press release from the issuing company

Owner Nation is a Destination Dedicated to Making the Job of Owning and Marketing a Small Business a Little Easier

VENLO, The Netherlands - Vistaprint N.V., a leading online provider of professional and affordable marketing products and services to business owners, today announced the launch of Owner Nation, a content hub that will host a variety of topics and information that are relevant to U.S. business owners as they promote their businesses. Vistaprint is further showing their support by launching Owner Nation during Small Business Week, an annual week dedicated to small businesses in the United States.

Visitors to the Owner Nation site can expect to find a wealth of inspiring and educational content in the form of articles, videos and galleries full of ideas, advice and inspiration aimed at helping small businesses with marketing. Topics include information on ways to promote a business, the latest social media trends, why it is important to keep business identity consistent and how to boost creativity and avoid burnout.

User-generated content will provide business owners a look at what their peers are doing, and an opportunity to learn from them. The content will be both informational and entertaining. In addition, customers can look forward to a video contest where they can enter to be featured in an upcoming Vistaprint television commercial.

“For over a decade, Vistaprint has worked with business owners around the world,” said Don LeBlanc, chief marketing officer forVistaprint. “In the process, we’ve learned just how challenging it is to own and market a small business. Budgets are tight. Time is even tighter. Often these owners feel they don’t have a place to turn to for advice, inspiration and validation. Owner Nation is our way of trying to make their job just a bit easier, and a bit more fun.”

“As the owner of a small business of only five people, it is hard to find tips and advice for businesses as small as us,” said Lea O’Connell, Vistaprint customer and owner of Ye Ole Sweet Shoppe in Erie, PA. “But it is clear that Owner Nation was created to fill that void. I’ll make this an everyday stop, and I can’t wait to share with my fellow business owner friends. Vistaprint has for years been a great resource for marketing and promotional materials, but this new site will do much more. It is nice to know that Vistaprint is there for me in between orders.”

At Owner Nation, all advice is based on real world experience and the product of either the practical expertise of actual Vistaprintcustomers, or the proven skills of our in-house design and marketing experts.


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