Response indicates intense industry interest in opportunities provided by production inkjet soltuions

Lexington, Kentucky USA -- WhatTheyThink today reported that nearly 300 industry professionals registered to attend a free printing industry educational webinar. Making the Transition to Production Inkjet, sponsored by Screen USA, was moderated by WhatTheyThink Senior Editor Cary Sherburne, who was joined by three practitioners who shared their knowledge, expertise and advice for printing firms looking to add production inkjet to the mix. 

The archive is available at no charge by visiting WhatTheyThink.com and selecting the Webinars tab.

“This session was a fabulous discussion among three very successful printing companies who have benefited from adding production inkjet to their production platforms,” said Sherburne. “We were especially pleased at the number of audience questions we received, demonstrating the importance of the topic and the engagement of the audience.  We are looking forward to Part Two of this series, sponsored by Screen USA, scheduled for August 21^st and entitled Making Production Inkjet Profitable. Registration is already available and more details on presenters will be forthcoming as the event gets closer.”

Sherburne was joined by:

• Diane Fischer, Founder, L & D Mail Masters, Inc. Fischer founded this business 26 years ago in her home as a direct mail consulting business. Today the company occupies 180,000 square feet and has 120 employees. . L & D offers a full gamut of direct marketing services including mailshop services, variable digital printing, offset printing, data solutions, campaign design and programming.  
• Fernando Guzman, President, G&C Direct Mail Marketing, Inc. Located in Dallas and founded in 1999, G&C Direct Mail Marketing is housed in 30,000 square feet of production space. The Guzman family has a long history in direct mail marketing. The company added digital printing in 2009, and an inkjet web press in December 2012. This latter acquisition eliminates the need to overprint names, addresses and other custom elements onto color forms created in other shops, running mail pieces in a single pass and consolidating work under one roof.
• Marcus Vinicius, IT & Development Director, Fast Solutions, Brazil.  Fast Solutions, founded in 1994, has three integrated locations in Brazil (Cambuci, Rio de Janeiro and Tamboré) comprising more than 18,000 square meters.  Its new Rio site is capable of printing 60 million documents per month. The company focuses on transactional printing and is installing its second inkjet web press. Moving to production inkjet has enabled the company to add significantly to its client base, primarily in the financial service and insurance industries. Vinicius has been responsible for Fastsolution’s migration from traditional to digital printing and its recent move from AFP to a PDF workflow.

“The response to this session demonstrates that production inkjet is a very important technology for our industry as it continues to evolve,” said Randy Davidson, CEO of WhatTheyThink. “We appreciate Screen USA’s generosity in sponsoring this important industry event, making it available to our viewers at no charge.