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Sharman & Company Seeing The Quality Difference with ECRM DM Screening

Friday, May 17, 2013

Press release from the issuing company

Peterborough, United Kingdom - Long-time ECRM customer and contract newspaper printer Sharman & Co is seeing the improvement with DM Screening every day. "The pictures look like they are HD (High Definition), really smooth with lots of detail. Other graphics are also highly improved, flat tints are flat and graduated tints almost continuous tone in appearance. With lots of advertising in the papers we print, the clarity of reversed text on any color is fantastic, even in small type sizes." says company director Mark Sharman.

Sharman & Co print approximately 40 different titles per week, with a total number of newspapers printed of around 2 million copies per month. Mark also noted "DM Screening is much more tolerant to mis-registration, so it helps if we have a problem with that. We have not been able to really verify the ink savings as of yet but you can feel there is less ink on the paper." 

ECRM DM Screening is a digitally modulated screening technology, the result of which provides more detail with enhanced contrast, smoother vignettes, and no moiré. Users also benefit from lower ink consumption, due to higher optical gain, a savings of 10-15% is typical. For more information about DM Screening, go to www.ecrm.com.


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