Quad/Graphics Invests in Pixability to Tackle Online Video Market
Thursday, May 02, 2013
Press release from the issuing company
Integration of Content Marketing and Advertising Platform Creates Complete Video Marketing Solution for Major Brands and E-Commerce Companies
SUSSEX, Wis. & CAMBRIDGE, Mass. - Quad/Graphics, Inc., a leading global printer and media channel integrator, has purchased a minority interest in Pixability, a YouTube-certified marketing and advertising company that works with brands, e-commerce firms and agencies to improve video marketing results. Leading brand marketers and publishers will have access to a powerful solution that allows them to easily and effectively incorporate online video with any of their marketing channels to engage prospects and customers – from awareness to action through to customer support.
“Online video is the fastest growing marketing channel in the world today, and Pixability’s proven approach to YouTube marketing and advertising fits well with our media solutions video offering, which includes strategy, concepting, creating, producing and delivering online video for leading brands,” said Joel Quadracci, Quad/Graphics Chairman, President & CEO. “Like Quad/Graphics, Pixability understands the importance of getting the right message in front of the right audience to trigger the right action. Together, we offer a robust, single-source solution that creates, optimizes and connects content across multiple channels in a way that provides the greatest return on marketing spend.”
The investment further strengthens Quad/Graphics’ integrated solutions for multichannel marketers and publishers by adding strategic expertise for a rapidly growing and effective media channel. With the funding, Pixability will continue to expand its proven, cloud-based video analytics and YouTube marketing software platform.
According to Bettina Hein, Founder and CEO of Pixability, the online video market is booming, doubling year over year and making YouTube one of the world’s most important media channels. “Pixability works with many of the top brands as they shift toward YouTube and online video for brand awareness and business growth,” she said. “Quad/Graphics’ world-class clients, multichannel marketing expertise, and scalable video production capabilities have proved to be both strategic and effective. Pixability adds the critical video marketing and advertising dimension to Quad’s expansive media solutions video offering.”
Pixability makes online videos highly effective for marketers and advertisers in two key ways:
Pixability combines its cloud-based video marketing and advertising platform with its team ofYouTube-certified experts to offer:
“Pixability and Quad/Graphics share a passion for advancing the effectiveness of marketing and communications in a multichannel world,” Quadracci said. “Pixability’s offering supplements and strengthens Quad/Graphics’ ability to launch video from the printed page using our industry-leading interactive print solutions to increase consumer engagement with our clients’ video assets.”
Said Hein: “We are excited to be partnering with a world-class media channel integrator likeQuad/Graphics. The investment and partnership represent a fundamental and critical movement in the future of advertising and customer engagement. With Quad/Graphics, we are not far from the vision of one video per product SKU. Why? Because video is becoming a critical part of the commerce equation.”
Progress Partners represented Pixability in the transaction.
For more information, including a video featuring Joel Quadracci and Bettina Hein on what this investment means for marketers and publishers, visit http://pixvid.me/PixPR.
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