Valassis' Intelligent Media Delivery Drives Results with Right Media Mix
Wednesday, April 10, 2013
Press release from the issuing company
LIVONIA, Mich. -- Valassis, empowers marketers to achieve the right media mix to engage and activate consumers through intelligent media delivery. Valassis combines unrivaled online and offline data, actionable insights, precise targeting and a proven multi-media network, helping marketers identify, locate and connect consumers at every step along their path to purchase.
According to the 2012 CMO Global Marketing Readiness Study, 53 percent of marketers agree coordination between digital and traditional marketing teams is more challenging than five years ago – silos and a lack of coordination are getting worse just as the need for collaboration is becoming greater. Additionally, marketers are challenged to maintain influence and engagement as the consumer moves through an increasingly complex variety of traditional and digital media along their path to purchase.
Consumers are increasingly in control of their media mix and how they access real-time information of products, promotions and places to make their purchases. No longer a linear path to purchase, marketers must now determine how to maintain their influence on the consumer and engage them throughout the purchasing cycle. Valassis is using behavior and media data to better define the consumers' journey and understand the most effective media mix to engage today's consumer.
Valassis provides informed, innovative media solutions reaching consumers wherever they plan, shop, buy and share. Valassis' intelligent media delivery optimizes results through:
Valassis has expanded its digital footprint through organic growth and acquisition. Our skilled Silicon Valley-based engineering team, extensive targeting talent and acquisitions of digital display network, Brand.net, andCircle Street, a digital technology, allows Valassis to distribute local, targeted, real-time deals and coupons via display, Facebook, Twitter and mobile. These investments elevated Valassis' digital portfolio and allows the company to deliver an unmatched array of digital media programs. Valassis also continues to expand its digital retail network and offers secure print and offer-to-card and promotion codes at save.com.
Here's what one advertiser using Valassis Digital as part of their media mix had to say: "Valassis and Brand.net have a great opportunity to shape the future due to their unique data, knowledge and targeting," said Alexander Goldman, Zenith GPE, Associate Director, Media. "Brand.net consistently delivered on Zenith's contextual reach goals."
"Valassis is committed to innovating and providing marketers with the right mix of media to engage and activate consumers," said Suzie Brown, Valassis Executive Vice President, Sales and Marketing. "Over the past decade, consumers have increasingly controlled their purchasing journey and are now the architects of their media mix. With over 40 years of experience targeting the consumer, Valassis empowers marketers to reach their consumers at every point along the path to purchase. Intelligent media delivery is a holistic way to approach marketing that will transform how advertisers think about and execute their campaigns."
Brown will lead a panel at the Path to Purchase Institute's 2013 Shopper Marketing Summit on "New Media Mix - the Impact for Marketers" on April 10, 2013 from 10:30 – 11:30 a.m. CDT. Other panelists include Lisa Klauser, Integrated Marketing Services President, Consumer & Shopper Marketing; Larry Levin, Symphony IRI Group Executive Vice President and General Manager of Consumer Insights; and Tony Rogers, Walmart Senior Vice President of Marketing.
For more information about intelligent media delivery, visit www.valassis.com/intelligentmediadelivery.
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