Free PaperSpecs Webinar: "The Perfect Match: Print and ________"
Friday, March 01, 2013
Press release from the issuing company
Palo Alto, California – Print and social media? Print and mobile apps? Print and video? Print and augmented reality? YES! Savvy brand marketers today know that combining print with other media platforms generates the biggest bang for the buck.
"The Perfect Match: Print and ________," the next in PaperSpecs’ on-going free webinar series will reveal exciting new insight into how marketers are combining print with other media to achieve effective results. During the 60-minute online seminar, special guest speaker, Sappi's North American ETC Print and Creative Manager Daniel Dejan will:
"Mar-com managers, ad planners and publishers now have well over 100 media platforms at their disposal. With a plethora of new platforms being declared the ‘next big thing,’ assessing which will survive, who it will appeal to, and how best to spend precious marketing dollars can be a bit like pinning JELL-O to a wall," says Dejan.
"The Perfect Match: Print and ________" will be held Tuesday, March 12, 2013 at 2:00 p.m. Eastern. Dejan brings his years of print expertise, his innate ability for connecting with customers, and the latest industry research to shed light on questions such as:
"This webinar is coming at a great time. As the economy is beginning to pick up and brand marketers are responsible as never before with guaranteeing the results of campaigns, this information will show attendees how to build effective marketing strategies that leverage the undisputed strengths of print," says Sabine Lenz, founder of PaperSpecs.
As a special bonus, all registrants will be mailed a complimentary copy of "Print &" after the webinar. The Sappi publication offers insight into why a combination of platforms can be the most effective way to achieve marketing goals. "Print &" was designed by award-winning designer Kit Hinrichs of Studio Hinrichs.
Who Should Attend
"The Perfect Match: Print and ________" will be of interest and benefit to designers, brand managers, ad planners, and marketing professionals involved in developing and implementing marketing strategies and evaluating consumer tendencies, demographic preferences and ROI results.
The Perfect Match: Print and ________
PaperSpecs webinars are developed to include highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, results of the most current research, and inspiring real world examples.
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