It's a New Brand Year for Southeastern Printing
Wednesday, January 16, 2013
Press release from the issuing company
STUART, FLORIDA – With a new year dawning, Southeastern Printing of Stuart has unveiled a company-wide rebranding to better reflect the shifting business landscape.
It’s not an effort the company takes lightly. Approaching nine decades of providing exceptional multi-faceted print, production and imaging services to local, regional and national clients, Southeastern has become something of an institution throughout the region, however they have recognized that their business, like those businesses they serve, has changed and evolved.
“It’s staggering,” said CEO Don Mader. “When you look at our business offerings just a decade ago, compared to what we can fulfill today, you see just how dramatic the shift has been.”
For Southeastern, that shift has included technological advancements that has led the company into Eco-friendly ink printing, packaging, online services, and the remarkable ability to print on just about anything.
“Considering all of the business communications services we offer now,” said Mader, “the word ‘printing’ just doesn’t cut it anymore.”
To accommodate their growth in both advanced print and digital services, Southeastern has dropped “printing” from its name and created a new logo. They’ve also adopted a new tagline that they feel describes both the broad variety of services they offer, and the needs of clients in today’s ever shifting business landscape: “Complexity Made Simple.”
“It’s who we are,” said Mader, “but even more so, it’s who we will be to our customers. We will continue to offer the proper execution of branding, image and communication in the form of both print and digital media that is paramount to the success of businesses today.”
To launch the new brand, the company hosted a special champagne and cake celebration at their facility in Stuart on January 14th with clients, local business and community leaders, and Southeastern employees.
Southeastern was established in 1924 and is privately owned and operated, with facilities in Stuart, Palm City, and Boca Raton, Florida, Naperville, Illinois, and Tyrone, Pennsylvania. They feature complete pre-press capabilities, full-service finishing, mailing, fulfillment, kitting and vendor managed inventory, as well as supply chain management and web to print solutions and services. They have won numerous awards, including the South Florida Manufacturing Association’s “Manufacturer of the Year,” multiple “Benny” awards, the Governor’s “Green To Gold” award and the “Keep Martin Beautiful” award for their “Greenink®” sustainability program and eco-friendly processes. Visit Southeastern’s new website at www.seprint.com.
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