American Apparel, a leading basics brand for young adults and people of all ages, selected Elvis DAM as its Digital Asset Management solution. The company, known for cutting-edge advertising and product branding, will use WoodWing's next-generation DAM system to efficiently manage and share its vast number of photographs and other media files.

American Apparel leverages art, design and technology to advance the business process, while continuing to pioneer industry standards of social and environmental responsibility in the workplace. The company operates the largest garment factory in the United States – its "Made in Los Angeles" operations have contributed to significant brand awareness and a cult status worldwide. American Apparel currently employs approximately 10,000 people globally and operates more than 285 retail stores in 20 countries, including China.

Quick evaluation
Besides production, photography, marketing and design operations are also headquartered at the facilities in Los Angeles. "After a quick evaluation by our Art Department and the IT team, we came to the conclusion that Elvis DAM was the right choice for us," said Stacey Shulman, CIO at American Apparel. "Elvis DAM will enable us to organize and bring more structure to our vast asset collections, and to easily share these assets with others."

"More and more brand managers are realizing that the flood of digital media files presents a growing problem," said Hans Janssen, CEO of WoodWing Software. "The only way to master that challenge is to use a powerful and scalable digital asset management system. We are very pleased that American Apparel has chosen Elvis DAM."

Scalability, flexibility and performance
Elvis DAM is next-generation digital asset management software for brands, publishers and creatives. Recognized by industry experts, the system offers a high degree of scalability, flexibility and performance. Elvis DAM features a modern and intuitive user-interface to manage and find any type and number of digital assets. Special attention has been paid to minimize IT efforts for installation, deployment and system administration.

A free 30-day trial version of Elvis is available at www.elvisdam.com/try.