Domtar Joins International Call to "Follow The Frog"
Tuesday, September 18, 2012
Press release from the issuing company
Domtar will be joining businesses and individuals around the globe to participate in the Rainforest Alliance's second annual Follow the Frog Week that kicks off today, September 17, and runs through September 23.
Follow the Frog Week is an international social media campaign that encourages shoppers to help create a healthier planet by choosing products that feature the Rainforest Alliance CertifiedTM green frog seal. This trustmark, found on coffee, tea, chocolate, fruit, furniture and paper, is recognized by consumers globally as a symbol of sustainability. Products featuring the seal come from farms and forests that meet a rigorous set of criteria that protect wildlife, soils and waterways and the well-being of workers, families and communities.
"We strive to be the preferred supplier of environmentally sound forest products to our customers, while leaving the smallest environmental footprint and helping them reduce theirs," notes Lewis Fix,
Vice-President of Sustainable Business and Brand Management. "And, we're happy to participate in this campaign to promote Rainforest Alliance CertifiedTM products."
Domtar has worked together with the Rainforest Alliance for many years on responsible paper production and fiber sourcing. In 2005, Domtar and the Rainforest Alliance signed a collaborative agreement when the EarthChoice product line was launched, later renewing the agreement in 2009. Rainforest Alliance applauds the forest management practices that support the Domtar EarthChoice product family. All Forest Stewardship Council TM (FSC) certified Domtar EarthChoice products proudly bear the Rainforest Alliance CertifiedTM seal.
For more information on Follow the Frog Week please visit: www.rainforest-alliance.org/followthefrog
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