5 fifteen to Showcase Advertising Booking and CMS at IFRA Expo

Press release from the issuing company

5 fifteen, a leading UK software company supplying publishers throughout the world, today announced that it will exhibit alongside Barcelona-based Audience Media S.L. at IFRA Expo 2012 in Frankfurt, Germany (October 29-31), stand 286.

5 fifteen will showcase ad DEPOT, a browser-based advertising system with native Force.com and its integration with Salesforce.com. ad DEPOT is being used with Microsoft Dynamics CRM in a 500-user system in Scandinavia and will also be previewed together with easy to use digital bookings and inventory control. These world-class CRM solutions, together with ad DEPOT are delivering a single workplace for users with integration to ad serving systems such as AdTech and production management from Wave2, IntegrationX and PPI.

It will also be the first time that 5 fifteen has exhibited since it won a major contract with Schibsted AS in Norway for a 500-seat newspaper advertising system and it signed a partnership with Audience Media S.L. to sell its world-class cloud-based Content Management System (CMS) providing a very powerful proposition to publishers.

Merv Griffin, sales and marketing director at 5 fifteen comments, "5 fifteen's objective is to reduce the cost of ownership for publishers, large or small, print and/or digital. Our products provide browser-based advertising and content management systems, helping our customers to remain efficient. Our move to provide newspaper and magazine, digital and print, advertising solutions together with our latest partnership with Audience Media, offers a unique double play and we are looking forward to showcasing these exciting products and encourage people to visit our stand."

With over 1500 users worldwide, ad DEPOT is live at a number of UK and USA publishers including Hearst UK, managing all of its digital and print advertising. A true thin client browser deployment means ad DEPOT is flexible, available as a cloud solution and operates as an open platform supporting AdsML and other standard based interfaces. It delivers real business advantage.

Adding to the product range is the web-based CMS enabling publishers to edit content from a single, centralised CMS and publish to multi-media platforms. All users work together to cost-effectively deliver content from one set or versions of the data to Responsive Design web sites, tablets (iOS and Android), mobile and print. In addition, social media updates can be created in advance and pushed out automatically as news becomes live.

To book a demonstration of ad DEPOT, Audience Media CMS and other products from 5 fifteen at IFRA Expo please contact Merv Griffin at merv.griffin@5fifteen.com or visit Stand 286.


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