With the final day of the London 2012 Olympic Games on Sunday, so Polestar Colchester completed its own printing marathon, having produced the Official Olympic Games Daily Programme for Haymarket Media’s Network Division during the 16 days of the event.
Gary Charlton, Head of Production at Haymarket Media’s Network Division said:
‘Polestar has done an amazing job on the Olympic Games Daily Programmes, as have all our suppliers. This has been a huge logistical challenge and everyone involved, from account management, to press and despatch staff, all played a part to ensure that we achieved the desired result. Everyone that has seen the programmes has commented on their quality. I cannot praise those that played a part highly enough.’
Consisting of 64pp text plus 4pp cover, the programmes were printed as three sections each night, with data supplied at 20.00hrs and initial collections of finished products from 00.30hrs.
‘What made this production special was the fact that it was a daily magazine produced overnight to deadlines that newspapers would draw breath at,’ said David Gray, Sales Director at Polestar. ‘The Polestar Colchester team rose to the challenge and we all found it a really rewarding experience to have worked for Haymarket Media’s Network Division to produce a printed product that we know will be kept for years as a memento of an unforgettable day by many thousands of people who visited the London Olympics.’