Visual Magnetics (@VisualMagnetics), developer of the revolutionary Visual Magnetics Graphic System that matches magnetic-receptive technologies with high-quality print media, today announced that the company has added Sonoma Graphic Products, owned by Frank Sumner and Gerry Fults, as a new direct sales channel. Sonoma Graphic Products is the largest distributor of wide-format graphic media and equipment in the Northwest.

As a direct sales channel, Sonoma Graphic Products will provide certified sales personnel, solution provider support, and prototyping of Visual Magnetics product lines. The Visual Magnetics Graphic System is a unique large-scale graphics solution that enables the creation of in-store graphics that can be updated effortlessly. The system components include ActiveWall Micro-Iron wall primer, MagnaMedia Micro-Iron coated print media, and InvisiLockÒ custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and fixtures or simply mounted directly to a wall. Once InvisiLock is applied, users can easily roll graphics printed on any MagnaMedia to achieve instant, high-quality wallcoverings and displays. Visual Magnetics’ MagnaMedia is so thin that when combined with the properties of the InvisiLock magnet, it is possible to create multi-layer graphics to update images instantly for a dynamic experience without the use of frames, fasteners or adhesives.

“Sonoma Graphic Products is committed to delivering solutions for the wide-format graphic industry’s most difficult problems. Visual Magnetics’ comprehensive line of magnetic receptive print materials is perfectly in line with our solutions-oriented sales approach," says Frank Sumner, president of Sonoma Graphic Products. "Visual Magnetics solves the issue of the high cost of professional installation that has hindered the interior fabrication market for years. We are excited to be able to offer such versatile and innovative products to our customers.”

“Sonoma Graphic Products is well-respected for selling the most comprehensive offering of eco-friendly products in the United States and prides itself on being the most complete full-service supplier of wide-format graphics media, equipment and support in the Northwest,” said Joe Deetz, CEO of Visual Magnetics. “We are pleased to add Sonoma Graphic Products to our network of valued resellers and are confident the company is an excellent choice to sell and support our product lines.”

Visual Magnetics creates 100% recyclable products, sources PVC-free base materials, and manufactures select media from 20-50% post-consumer products. The company has implemented a complete end-of-life process encouraging customers to return all retired MagnaMedia to Visual Magnetics to be recycled for use in steel and electricity production.