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Featured:     European Coverage     Production Inkjet Analysis

Cube Benefits from Coordinated Effort by Heidelberg

Wednesday, July 25, 2012

Press release from the issuing company

It was Heidelberg to the rescue when Cube Services in Reno, NV found itself in urgent straits recently, its existing platesetter having broken down in the midst of the company’s move to larger quarters. With its sales and technical teams working together, Heidelberg was able to document, ship and install a new Suprasetter A52 with workflow within a week after the order was placed.
“Installation was so fast it practically happened backward,” said company vice president Mark McKinnon.
As a leader of the market for backstage passes for music and sporting events, Cube’s business “is all about how fast we can turn things around,” McKinnon said. Leaving little to chance, the company owns assorted duplicate equipment to ensure continuity in event of a breakdown—everything, in fact, but a second platesetter. (Ironically, there hadn’t been room for one in the original facility.)
“We’d been looking at a Heidelberg Suprasetter to replace our existing CtP device for some time,” McKinnon explained. “This situation gave us an opportunity to see how fast Heidelberg could get us a new machine.”
Seven Days from “Uh-Oh” to “Well Done “
The company’s old platesetter broke down on a Wednesday. On Thursday, McKinnon heard from Heidelberg’s shipping department, which said it could get the equipment on a truck from Georgia that afternoon. Heidelberg’s installation team checked in next to schedule its arrival. The new platesetter was en route to Reno over the weekend, and on Cube’s doorstep by Wednesday, with the installation team waiting. The company ran test plates until training took place the following week. 
Now that the platesetter is fully deployed imaging Saphira Chemfree plates for the company’s Printmaster press, “Our pressmen absolutely love it,” McKinnon said, “especially the internal punching mechanism that gives them maximum register accuracy. Thanks to the automated single cassette loader, they no longer have to wait for plates, freeing them for any of 100 other things they have to do. Our all-around efficiency is also up. Over time, that amounts to a competitive advantage in our fast-paced business.” The energy-saving design of the Suprasetter A52 dovetails perfectly with Cube Services’ focus on environmentally responsible production. 
This latest incident has done nothing to diminish McKinnon’s admiration for Heidelberg equipment, sales, and service.
“I would buy a Heidelberg coffee machine if Heidelberg made them,” McKinnon said. “Any printer who wants to succeed and grow in business can’t afford not to buy Heidelberg.”
Cube Services designs and prints to specifications for the management of various entertainment entities, and ships internationally. The company employs a staff of 25.


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