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Victoria Luxury Flooring Chooses HH Global to Support Brand Launch

Friday, May 18, 2012

Press release from the issuing company

HH Global, leaders in Global brand campaign management, has been chosen by Victoria Luxury Flooring to create a modular Point of Sale (POS) system in support of the launch of the Victoria Luxury Flooring brand and its extensive product portfolio.

The POS system designed enables the presentation of a huge range of flooring products within a relatively small foot print, which is important to retailers.  The modular display system is very flexible in order to maximise the longevity of its use and to ensure that it is capable of meeting VLF’s requirements both now and in the future.

The main inspiration for the brief was looking at the needs of the consumer with three clear objectives in mind, to:

  • Create impact and attract attention: a display that invited customers to view products
  • Create realism: by displaying products in a way which would enable customers to fully appreciate the natural aesthetics
  • Create inspiration: show products in an aspiring way on large format panels with supporting imagery

Rob Byrne, Marketing Manager, Victoria Luxury Flooring, commented:   “Our relationship with HH Global gave us the platform to develop our ideas and make the vision a reality. Once a launch programme has been agreed, deadlines need to be met. Communication, attention to detail and visibility are  key.  HH Global ensured we were updated and involved throughout the process, providing cradle to grave management, which took us from written brief and prototypes through to delivery in full, over a 12 week period. “

Robert MacMillan, CEO, HH Global said:  “This was a challenging brief for the retail media team as there are so many avenues to explore when designing permanent POS fixtures. Creative teams in the UK working with our sourcing teams have delivered an exciting project that everyone can be proud of.”

 

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