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The Dingley Press Transforms Printed Catalog into Mobile App for Store Supply Warehouse

Friday, May 11, 2012

Press release from the issuing company

Working with existing customer Store Supply Warehouse, a wholesaler for store fixtures, The Dingley Press created mobile apps for their small and independent retailers. With the increased popularity of mobile devices, it is becoming obvious to many catalogers that they need to embrace mobile commerce.

The apps were developed and launched for both Android and iOS-compatible mobile devices and are available free of charge in the Android Market as well as the iTunes Store.  

Features in these apps include product search, table of contents, thumbnails, page by page browsing and the ability to add products to your shopping cart for purchase.  Also included are embedded links for more product information and new catalog ‘push’ notifications.

Mobile customers can share the catalog with others via email and, for more product information, tap a link to be connected to www.storesupply.com.

Rob Nowak, Technology Strategist at Dingley, stated “Catalogers are seeing the advantages of having their content available across all channels of distribution.  Creating access via a mobile app helps them reach more consumers.”  

Scott Loeffelman, Store Supply Chief Financial Officer, stated, "Store Supply Warehouse is excited to bring another touch point between our customers and our brand.  The new mobile apps that have been created will allow easy access to all of our products regardless of where a customer is.  We are also excited about the marketing flexibility the apps will provide as we develop targeted marketing materials that allow our customers to focus on the products that are most valuable to them."

The Dingley Press, a Sheridan Group company, is working with its catalogers to assist them in delivering content in a variety of formats to their catalog reading customers. Mobile Apps are just one in a series of products created and supported though Sheridan Technology. Other products for catalogers include Sheridan Dynamic Editions and Sheridan Print-to-Mobile QR Codes.


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