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Elpical's New Organic Imaging Brand Debuts

Thursday, May 03, 2012

Press release from the issuing company

For the first time in history, the many thousands of publishers, photographers, creative studios and premedia operations prevented from taking advantage of professional quality, automated, image editing and correction -- primarily because of price – are given a long overdue option in the easy-to-use, high throughput and economical desktop application: Organic Imaging, a new brand by Elpical.

Based on mature, proven Elpical technology that has met the demanding criteria of large publishers worldwide -- including Modern Luxury and Top Gear magazine -- Organic Imaging eliminates the price barrier by giving users the first 250 images free; and then charging under 15 cents (10 cents Euro) for up to 5000 corrected images per month(*)(**)  .
The pay per image model also allows installation on any number of workstations, without additional investment.

“Hundreds of important applications are held back from realizing their destiny: to be useful in the hands of many,” says Elpical president John de Jong, who elaborates by saying that superior components are often “trapped” in high priced, overkill systems; or underutilized by mediocre management and poor decision-making. “I’m happy that Elpical can do its part, through Organic Imaging, to bring commercial-quality tools to, literally, anyone with the need.”

Super-Partners Provide Regional Marketing and Operational Support
To manage local language customer support, support for regional events, and general local marketing and operations; Organic Imaging is partnering with marketing and distribution firms beginning with MRSystem for Spanish-speaking Europe and Latin America, Elpical GmbH for DACH, and Tools4Media for North America and a guaranteed 24hrs english support service.

Affiliates Can Earn Commission
The pay-per-use business model also supports the growth of an international affiliate marketing network of related service providers -- such as photo book producers – who earn commission when convincing their clients to use the Organic Imaging App.

The Story Behind the Name and the Business Model
de Jong explains the name of the new brand, saying that “Organic Imaging” refers to the software’s intelligent ability to make correction and enhancement decisions that reflect the color reality in the context of each image or image series. Images receive precisely the corrections they need with regard to exposure, sharpness, skintones, natural greens, blues and more.

“The name also reflects our ability to adjust processing to meet the precise and differing needs of all customers and their creations, including each piece's unique, artistic look and feel. Organic Imaging honors individuality and creativity,” de Jong says.

de Jong chose pay per image rather than SaaS (software as a service), saying that although SaaS is a viable option for many applications, it did not prove a good solution for the new brand because Organic Imaging jobs tend to be resource intensive, and would put strain on an SaaS network.  

Target Markets
Target audiences include publishers, photographers, ad agencies, designers, and freelance retouchers.

Organic Imaging is now available as a BETA version (pre-release) at www.organicimaging.com.



(*) At 5000 images, customers surpass a price break-even point where Elpical’s Claro server product becomes the more cost-effective option.
(**) Bonus images are made available in exponentially increasing amounts as customers use Organic Imaging.


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