Survey Advantage released their Print Buyer Satisfaction Index (PBSI) for the quarter ending March 31st, 2012. Top performing achieved over 86% loyalty, average performers 74% to 85%, and poor performers under 74%. The industry average was 82% with no change from Q4, 2011. Q1, 2012 results are based on 12,066 print buyer reviews focused on recent jobs shipped. Congratulations to Pro-Type Printing of Plaxton, Illinois for achieving the best overall loyalty rating with 97% of their customers stating they are “Very Likely” to recommend them to colleagues and friends. Pro-Type achieved above average industry scores through 2010 and 2011, and in Q1, 2012 achieved top honors when compared with hundreds of printers.

The benchmark is a compilation of all feedback gathered for hundreds of printers participating in CustomerPulse. The feedback is published to benchmark performance and enable printers to react quickly to customer complaints and opportunities. The PBSI is the most comprehensive measure of print buyer available in the printing industry.

The vision of the PBSI is to improve industry performance through reliable real-time buyer satisfaction benchmarking. Visit www.surveyadvantage.com/printers for more information.