GMC Software Technology, a leading provider of customer communications and output management solutions, today announced the company’s participation at Drupa, taking place in Dusseldorf, Germany, May 3-16, 2012. Joining with the company’s hardware partners, HP (hall 13/ A75), Océ (hall 08A/B08-1) and Xerox (hall 08B/A62L), GMC will demonstrate how its latest solution GMC Inspire, can add value to printed customer communications while also increasing operational efficiency.
“Digital communication ‘channels’ have certainly seen their fair share of attention over the last few years as the ‘new’ marketing platform. However, print still plays a prominent role in engaging and retaining customers,” said Bill Parker, CMO at GMC Software Technology. “With the help of our partners at Drupa, we’ll show attendees how they can get the most out of their print-based campaigns.”
According to a recent study by Epsilon, a leading marketing services firm, while social media has surged over the last few years as a popular marketing medium, consumers say they are most likely to hear about new brands, products or services from offline media and word-of-mouth. In addition, when it comes to direct mail, six out of ten U.S. consumers say they enjoy getting postal mail about new products.”
The same study goes on to state that across key vertical markets, including financial services and insurance industries, direct mail is preferred over email by all respondents. In addition, according to research and measurement firm Nielsen, contrary to the message that print channels are losing ground to digital as a means of influence, consumers say it is print that creates the most authority over store and shopping choices. A key finding from Nielsen’s survey also states that direct mail (92%) leads as the most influential channel for the majority of the “most tech-savvy generation.”
Announced in March 2011, GMC Inspire is an end-to-end solution for Customer Communications Management (CCM), designed to increase customer engagement, response rates and operational efficiency.
Recently named a leader in the CCM segment by Forrester Research, GMC Inspire’s core capabilities include document composition, automation, multichannel delivery and feedback management. GMC Inspire also includes comprehensive content management capabilities for highly regulated industries allowing businesses to ensure corporate and legislative compliance across all communications. The solution supports a wide range of output channels including email, SMS, social media, web presentment and traditional print channels.
GMC also continues to add to its list of industry awards. In addition to the recognition by Forrester Research, the company most recently received the Innovator of the Year Award by Xplor International and Business Partner of the Year Award by Xerox Corporation’s Global Business Group.