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Intelligencer Turns to Kodak for Digital Personalization Tools

Tuesday, April 24, 2012

Press release from the issuing company

By adding a pair of KODAK PROSPER S10 Imprinting Systems to its HEIDELBERG SUNDAY 2000 Press, Intelligencer Printing of Lancaster, Pa., has enhanced the level of personalization it offers to its clients in retail, nonprofit, financial services, and other industries. The company also is investing in KODAK MARKETMOVER Services to develop a six-month marketing campaign to grow services and attract additional customers.

Intelligencer is putting the solution to work right away for a major national client in the retail fashion industry, producing personalized direct mail pieces complete with geocoding information that directs consumers to their closest store location. The company chose the PROSPER S10 Imprinting System for its ability to keep offset presses running at full speed while adding digital personalization in a single step.

“Our clients told us they wanted fast, efficient personalization capabilities for their direct mail campaigns, so we started investigating the options to find a solution that would let us maximize our existing offset press investments,” said Garry Richwine, Plant Manager, Intelligencer Printing. “Kodak offers a proven solution that can do what no other can—and we have already won some significant business as a direct result of it.”

The PROSPER S10 Imprinting System, which can be seamlessly integrated inline into a variety of web offset presses, is a monochrome printing system operating at speeds of up to 1,000 fpm (305 mpm). With its 4.16 inch (10.56 cm) printing swath and resolutions reaching 600 x 600 dpi, the PROSPER S10 Imprinting System is an extremely flexible, variable-data imprinting solution for high-volume direct mail applications. The PROSPER S10 features water-based pigmented inks that have excellent permanence on a variety of commercial substrates that provide scratch, fade and water resistance.

Intelligencer, one of the oldest printing companies in the United States, also uses KODAK Unified Workflow Solutions and several KODAK CTP Devices in its modern production facility. The company has relied on KODAK Solutions for many years, and cites the business and marketing support as a key component in this most recent investment decision. MARKETMOVER Services will help them design and implement a digital growth strategy to penetrate key vertical markets.

Founded in 1794, Intelligencer Printing (www.intellprinting.com) is a privately owned company boasting award winning heat set web, sheetfed and digital printing as well as complete finishing, mailing, marketing and fulfillment services. The company is a 2011 Recipient of NAPL’s Platinum Customer Plus Award for excellence in customer satisfaction.

“Customers all around the world have embraced PROSPER S-Series Systems for inline imprinting, and our commitment to supporting those customers with leading solutions and services is really driving the market,” noted Jerry Miller, Kodak’s Regional General Manager, Digital Printing Solutions, America’s. “Intelligencer Printing is the perfect example of a market leader that understands how to leverage technology to increase efficiency and drive business growth.”

Kodak is a global advisor and provider of integrated services to help companies transform and optimize their businesses. Through a network of service professionals in more than 120 countries, Kodak provides technical, professional, consulting and managed services to enable customers to focus on growing their businesses, maximizing productivity, and more effectively managing risks. All KODAK Products and Software are backed by KODAK Service and Support. To learn more, please visit www.graphics.kodak.com.


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