Objectif Lune, leader in providing open software solutions for variable data printing, mail sorting and preparation, document composition and production who acquired PrintSoft almost a year ago, today announces it will be exhibiting at drupa 2012 under the theme “Creating New Ways”.

Everywhere concerns are the same. Business owners and managers are looking for ways to optimise business processes in order to maintain long-term sustainability through reduced operating costs and increased profit margins. And most often than not, these key processes involve printing and document management.

But in today’s economy, the answer does not lie solely on document manufacturing processes, or the acquisition of new software products. Key issues need to be addressed and reviewed from a global perspective, through process reviews, market research and a rigorous analysis of an organization’s comprehensive document lifecycle. Visitors coming to the Objectif Lune booth are in for a different experience than mere product demonstrations. A global industry player, Objectif Lune is taking the opportunity of this major European venue to initiate discussions on a range of key industry topics and ways to improve critical documents business processes management through new ways of doing business.

“Having been working in and around the printing industry for decades, we believe we bring a unique perspective on the future of the industry”, says Didier Gombert, CEO of Objectif Lune. “With the acquisition of PrintSoft, Objectif Lune became the only company able to cover the entire spectrum; from entry-level to enterprise-wide applications. And whatever an organization’s specific needs, there is always a better way to archive than having people scan paper, there is a better way to print, there is a better way to transport sensitive documents than by shipping them, there is a better way to distribute documents. Businesses today need to be creative and implement innovative ways of doing things. And for us, drupa is the perfect occasion to engage conversations on how organizations today need to create new ways of doing business to remain competitive.”

Everyday conferences by Objectif Lune experts are organised on a variety of topics that range from the perfect marketing campaign to automating paper process using digital pen & paper. A detailed schedule can be found on the Objectif Lune drupa web site at www.objectiflune.com/drupa2012. The company will also leverage the opportunity of this event to organize special sessions with key partners and customers which will provide them with a preview of upcoming technologies as well as keynotes from management on future positioning.

Partners and customers will also have the possibility to meet with the PrintSoft team in the drupa innovation park where the company traditionally exhibits, in Hall 7 - C16. The team will be focusing on Capture presentations, Objectif Lune’s innovative digital pen & paper technology as well as production automation demos.