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Creating Success and Profit with Web to Print

Monday, March 26, 2012

Press release from the issuing company

WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Creating Success and Profit with Web to Print will be led by WhatTheyThink Senior Editor Cary Sherburne and is scheduled for Wednesday, April 4th, 2012, from 2:00 to 3:00 PM EDT (-4 GMT).

No-charge registration is available by visiting WhatTheyThink.com and selecting the Webinars tab. 

“Despite all the ink and electrons that have been devoted to educating print service providers about the criticality of implementing an effective customer-facing web solution,” said Sherburne, “there are still too may printing firms who have either not implement web to print or have not garnered the success they expected. During this session, three very successful companies will share the secret of their web success—growing profits, adding new services, meeting changing customer needs. Join us!” 

Sherburne will joined by: 

Calvin Grucelski, Digital Solutions Manager at The Standard Group: As a Digital Solutions Architect, Calvin specializes in utilizing and integrating digital print and web technologies to help ensure that clients reach the right audience with the right message at the right time. In his role as Digital Solutions Manager, he is responsible for meeting with clients, assessing and analyzing needs, recommending solutions, then creating and executing those solutions. (www.standardgroup.com)


Dave Jackson, of Jackson Media Services Ltd. (Your Print Solution), based in the UK, serves customers with a full range of digital printing and finishing solutions and extreme dedication to the ultimate in customer service. Web-to-print services have been a critical success factor and differentiator for this firm.


Bill Wieners is President of Spokane WA Digital Lizard (www.digitallizard.com), an online printer with digital solutions “scaled” to fit customer needs. The company promises that From the time you submit your order online, your job can be on one of its full color digital presses within 8 minutes. How does he do that and how much does that matter to his customers and his success? Tune in to find out.


“These three very different businesses have one thing in common,” said Randy Davidson, President, WhatTheyThink. “They have jumped on the digital bandwagon and are using customer-facing web services to the max. There is no question that this business track has not only helped them survive this most recent and very difficult period, but to thrive and grow. We are very pleased that Pageflex is sponsoring this event, allowing us to offer this important educational session to attendees at no cost.”


Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.


About Pageflex

The Pageflex product line enables companies to easily produce customized communications in print, email, and online. Digital printers and corporate marketing departments turn to Pageflex for variable data, Web-to-print and multi-channel campaign management solutions that help them grow their businesses. Thousands of customers around the world rely on Pageflex technology every day to enhance their brands, develop one-to-one conversations with customers and prospects, and streamline their document production processes.

For more information, visit www.pageflex.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.


For more information about partnering with WhatTheyThink, contact randy@whattheythink.com or vince@whattheythink.com.




By Chuck Gehman on Mar 27, 2012

Don't miss the chance to see my fellow DSCOOP committee members Bill and Calvin speak on this important topic. I just did a session with Bill at DSCOOP7 on workflow automation, and I learned a tremendous amount from him.

I don't know Dave Jackson, but even if he has half the knowledge of the other two presenters, this is going to be an amazing webinar!

I'm signing up!


By Jeffrey Reardon on Mar 27, 2012

This isn't news. It is a commercial.


By Chuck Gehman on Mar 28, 2012

Jefferey, it's called "a press release from the issuing company" in the lede for good reason: it's a press release!

But be assured, Bill, Calvin and Dave will be providing valuable information, not selling-- they are actual implementers of technology who will provide insight into how things work.


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