CEO/CTO John de Jong of Elpical said today that the company will unveil a new product line, Organic Imaging, at drupa 2012 Hall 7.0 space A26. de Jong says that Organic Imaging is based on the same core technology used in the company's commercial-level Elpical Claro family, which is used by many of the world's top publishers including Modern Luxury, BBC Worldwide, and USA Today.

The combination of economy and performance using the easiest interface in a professional-grade imaging application will allow many professionals and markets to take advantage of the benefits very quickly.

"We're very excited about the debut of Organic Imaging at drupa. We believe it will rapidly gain a following among the printers, pre-press, and multi-channel production executives who hear about it and see it there," de Jong says. He adds that the nature of the offering will make it attractive to other segments, as well.

"The democratic aspects of the internet have extended to the tools available to the people who use it," de Jong says. "Organic Imaging will be one of them."