Print Power Receives Big Reader Thumbs Up
Wednesday, January 25, 2012
Press release from the issuing company
The latest issue of the Print Power magazine was mailed to around 15,000 media buyers, brand owners and key decision makers across the United Kingdom at the end of December.
Print Power is a fascinating and engaging B2B magazine which explores the role and strengths of print in modern-day integrated marketing programmes and initiatives. With a mixture of interviews, think pieces and case studies, the title focuses on successful brands and the role print plays in their marketing triumphs.
The magazine’s audience consists of more than 15,000 marketing professionals, including a highly influential mix of advertising, marketing and digital decision-makers, as well as senior opinion formers and brand owners such as heads of marketing and marketing directors.
Some key data from the reader survey:
92% like the look and feel of the magazine
79% would pass to colleagues
77% intend to use some of the content in planning and campaigns
40% read the magazine for more than 30 minutes
Contributors to the latest edition of Print Power include many leading figures from the world of marketing; direct mail and specialist print.
Mark Bainbridge Group Marketing Director of EMAP states "Print Power is the bastion of the print industry, providing a highly respected and balanced view of the contemporary challenges and opportunities faced by publishers. It combines rich insight and knowledge, into the genuine value of print in the Brand mix, with interviews with brand leaders - all wrapped up in a beautifully produced magazine"
Martyn Eustace, Country Manager UK for Print Power, comments, “We’re delighted with the reception that the magazine has achieved. Media buyers need reminding that print is a vital part of the modern marketing mix. Print Power delivers this message enticingly and powerfully”.
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