Kodak at DMA:11
Monday, October 03, 2011
Press release from the issuing company
At DMA:11, Kodak will showcase a wide range of solutions and services that marketers and creative agencies use to preserve brand equity and security, drive efficiency from design through print production, conceive and manage multi-channel marketing campaigns, and provide award-winning service. DMA:11 is a premier multi-channel marketing conference and exhibition sponsored by the Direct Marketing Association.
Visitors to the Kodak booth (#838) will see the TRACELESS AD System for Antidiversion, a new addition to the already successful KODAK TRACELESS System. The new system is a security solution for manufacturers that uses an invisible ink and a proprietary detection system to defend against gray market activities. The KODAK TRACELESS AD System helps brand owners track products and prevent the creation of illegitimate distribution channels and unauthorized resellers.
“In today’s competitive worldwide market place, many leading companies have discovered that products can fall prey to copying and gray market activities. Consequently, brand owners need to protect their brands from unauthorized use or reproduction,” said Roberto Colangelo, Kodak’s General Manager, Worldwide Services and Vice President, Business Solutions and Services Group.
Another new development being shown at DMA:11 is KODAK DESIGN2LAUNCH Brand Manager, a centralized digital workflow and brand-asset management solution. This technology enables enterprise packaging and marketing teams to securely approve, organize and distribute packaging and marketing artwork, layouts and other digital assets to departments, regions and suppliers. The web-based solution provides end users with process management tools that can boost operational efficiency, increase speed-to-market, and improve brand consistency over multi-channel marketing and packaging assets.
In addition to these new solutions, visitors to the booth will also learn about a wide range of services Kodak delivers to marketers, advertising agency account managers, and agency creatives.
To aid customers in choosing the best solutions and identifying opportunities for business growth, Kodak has a team of consultants to offer expertise and insight across a variety of applications. KODAK MARKETMOVER Business Advantage Solutions gives brand owners access to an array of knowledge including management consultants, solution architects, developers, and engineers. Part of this consultancy is a team of experts that provides marketing-related consulting and customized KODAK Solutions. These experts bring extensive knowledge in data analytics, marketing, and marketing science to help deliver multi-channel campaigns that differentiate businesses and build customer loyalty.
Kodak will be sharing its expertise in kiosk and digital signage installation, service and support. “It may be surprising to marketers to learn that Kodak has installed more than 100,000 digital kiosks and signs,” said Colangelo. “Kodak has supported our picture kiosks since inception at major retail locations and we also provide a range of support for a number of customers that use kiosks and digital signage, from conducting site surveys to seamlessly integrating the digital signage equipment into marketing and sales activities.”
Kodak is a global advisor and provider of integrated services to help companies transform and optimize their businesses. Through a network of service professionals in 120+ countries, Kodak provides technical, professional, consulting and managed services to enable customers to focus on growing their businesses, maximize productivity, and more effectively manage risks. All Kodak products and software are backed by KODAK Service and Support. To learn more, visit www.graphics.kodak.com.
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